Chapter 13 Flashcards
What is the main objective of pricing strategy in marketing?
A) To ensure the highest possible cost
B) To set prices that attract customers while allowing for profitable margins
C) To complicate the sales process
D) To randomly set prices without market research
b
How does promotion integrate within the marketing mix?
A) It is unrelated to other marketing activities
B) It works alongside product, price, and place to build customer relationships
C) It focuses solely on reducing prices
D) It operates independently of the business goals
b
What is the role of distribution in marketing?
A) To make the product available at the right place, time, and quantity
B) To limit product availability
C) To increase production costs
D) To focus on internal logistics only
a
How do companies use advertising within their promotional strategies?
A) To discourage new customers
B) To inform, persuade, and remind the market about products or services
C) As the only form of communication
D) To focus on internal company events
b
What is direct marketing?
A) Communicating directly with targeted individual consumers to obtain an immediate response
B) A strategy to market only to employees
C) Sending random messages to a large audience
D) Using indirect methods like rumors
a
What is the significance of sales promotions in marketing?
A) They are irrelevant in modern marketing
B) They temporarily enhance product interest and sales
C) They permanently reduce product value
D) They focus on long-term campaigns only
b
How can public relations enhance a company’s image?
A) By focusing solely on negative aspects of the company
B) By creating and maintaining a positive public image
C) By avoiding any media contact
D) By misleading public perceptions
b
What is the purpose of the distribution channel in marketing?
A) To confuse the customer
B) To ensure the product moves from producer to consumer efficiently
C) To increase storage costs
D) To focus on internal distribution only
b
What impact does effective pricing have on a product’s market acceptance?
A) No impact
B) Effective pricing strategies can significantly affect a product’s acceptance and success in the market
C) Lower prices lead to lower quality perception only
D) High prices always increase sales
b
What is the role of intermediaries in the distribution process?
A) To increase the time it takes for a product to reach the consumer
B) To facilitate the movement of goods from producers to consumers
C) They are being phased out in modern economies
D) To focus on production rather than distribution
b
Which pricing strategy does not focus on the competition?
A) Cost-plus pricing
B) Penetration pricing
C) Price skimming
D) Competitive pricing
a
Which of the following is not a goal of distribution channel management?
A) To minimize direct contact with customers
B) To ensure efficient delivery of products
C) To reduce distribution costs
D) To enhance product availability
a
What is not a typical method used in promoting products?
A) Personal selling
B) Public relations
C) Stakeholder negotiation
D) Sales promotions
c
Public relations activities do not typically include:
A) Press releases
B) Product giveaways
C) Corporate social responsibility programs
D) Lobbying efforts
b
Which is not a direct factor in setting promotional budgets?
A) Past sales performance
B) Competitor’s advertising spend
C) Employee performance evaluations
D) Market share objectives
c
