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MKT 444 Exam #1 > Chapter 13 > Flashcards

Flashcards in Chapter 13 Deck (5)
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1

Ethics

moral principles that govern a person’s behavior

2

Ethical Dilemma

situation in which there is no possible solution that can resolve it an ethically acceptable way

3

Values

traits, behaviors, attitudes a person believes are good, desirable, or worthwhile that guide behavior and determine what is ethical

4

Deontological Ethics

focuses on actions or behaviors

5

Teleological Ethics

the action or behavior itself cannot be good or bad, the outcome or consequence on others can be positive or negative