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MKT 444 Exam #1 > Chapter 7 > Flashcards

Flashcards in Chapter 7 Deck (5)
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1

Persuasion

communication process by which you motivate someone to voluntarily take a beneficial action

2

Persuasive presentation

persuasive to influence the customer's beliefs, attitudes, and behaviors to encourage buyer action

3

Solution configuration

process of helping customers select the right solution

4

Buying signals

indications that a customer is ready to purchase`

5

Trial closes

questions to assess customer's commitment to the offering