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MKT 444 Exam #1 > Chapter 12 > Flashcards

Flashcards in Chapter 12 Deck (3)
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1

Buying center

decision-making unit composed of all members involved in the buying process

2

CBD strategy

seller's goal to manage account relationship marketing programs conducted between suppliers and their distributors or resellers

3

Fluid sales team members

temporary or ad hoc members who may serve on multiple accounts