Chapter 13 Subcultures Flashcards
(165 cards)
1
Q
assimilation is when immigrants adopt ____ , habits, and values they identify with the mainstream culture
A
products
2
Q
what is the progressive learning model?
A
the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
3
Q
assimilation is when immigrants adopt products, habits, and values they ____with the mainstream culture
A
identify
4
Q
translation is when immigrants try to ____ a set of rules for operating in the new environment
A
master
5
Q
warming is the process of transforming new objects and places into those that feel ____, hospitable, and authentic
A
cozy
6
Q
what is an age cohort?
A
consist of people of similar ages who have similiar experiences
7
Q
acculturation is the process of learning the beliefs and behaviors endorsed by another _____
A
culture
8
Q
warming is the process of transforming new ____and ____ into those that feel cozy, hospitable, and authentic
A
objects places
9
Q
acculturation agents are friends, family, local businesses, and other reference groups that facilitate the ____ of cultural norms
A
learning
10
Q
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new _____ to create a hybrid culture
A
environments
11
Q
techniques that combine consumer demo info with with data on consumer expenditures and other socioecomic factors to identify consumers who share common consumption patterns
A
geodemography
12
Q
what is the fastest growing youth group in the county?
A
multiracial group
13
Q
_____ occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well
A
Deethnicization
14
Q
Deethnicization occurs when a ____ we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well
A
product
15
Q
Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to ____groups as well
A
other
16
Q
In a high-context culture, group members tend to be ____ knit, and they infer meanings that go beyond the spoken word.
A
tightly
17
Q
warming is the process of ____ new objects and places into those that feel cozy, hospitable, and authentic
A
transforming
18
Q
a group whose members share beliefs and common experiences that set them apart from other members of a culture
A
a subculture
19
Q
translation is when immigrants try to master a set of ____ for operating in the new environment
A
rules
20
Q
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers ____ into a new culture, mixing practices from their old and new environments to create a hybrid culture
A
assimilate
21
Q
assimilation is when immigrants ____ products, habits, and values they identify with the mainstream culture
A
adopt
22
Q
process that occurs when a parental decision maker is influenced by a childs product request
A
parental yielding
23
Q
at the same time as assimilation, there is an attempt at the maintanence of practices associated with the culture of ____
A
origin
24
Q
what are some acculturation agents? (4)
A
friends family local businesses other reference groups
25
In a high-context culture, group members tend to be tightly knit, and they infer meanings that go beyond the \_\_\_\_word.
spoken
26
What is an acculturation agent?
friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms
27
translation is when \_\_\_\_try to master a set of rules for operating in the new environment
immigrants
28
In a high-\_\_\_\_\_ culture, group members tend to be tightly knit, and they infer meanings that go beyond the spoken word.
context
29
\_\_\_\_ refers to the factors that motivate people to physically uproot themselves from one location and go to another
movement
30
a subculture is a group whose members share beliefs and ____ experiences that set them apart from other members of a culture
common
31
immigrants tend to exhibit segregation; they are likely to ___ and ___ in places physically separated from mainstream Anglo consumers
live shop
32
adaptation is when immigrants form new \_\_\_\_\_patterns
consumption
33
acculturation agents are friends, family, local ____ and other reference groups that facilitate the learning of cultural norms
businesses,
34
occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well?
Deethnicization
35
In a high-context ____ , group members tend to be tightly knit, and they infer meanings that go beyond the spoken word.
culture
36
assimilation is when immigrants adopt products, habits, and values they identify with the ___ culture
mainstream
37
acculturation agents are friends, family, local businesses, and other reference groups that facilitate the learning of ____ norms
cultural
38
immigrants tend to exhibit segregation; they are likely to live and ship in places ____ separated from mainstream Anglo consumers
physically
39
segmenting consumers in terms of changes in income and family composition and the changes in demands placed on this income
family life cycle
40
movement refers to the factors that motivate people to physically ____ themselves from one location and go to another
uproot
41
adaptation is when immigrants form new consumption \_\_\_\_
patterns
42
\_\_\_\_ agents are friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms
acculturation
43
movement refers to the ____ that motivate people to physically uproot themselves from one location and go to another
factors
44
immigrants continued identification with their culture of origin may cause resistance because they resent the pressure to submerge their previous identities and take on new \_\_\_\_
roles
45
what are the 3 major forces that hae shped millennials experience?
1. economy- slow economy so educated but live with roomates and clip coupons
2. globalization- eager to experience other cultures
3. social media- always on it
46
In a high-context culture, group members tend to be tightly knit, and they infer meanings that go beyond the spoken \_\_\_\_
word.
47
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, ____ practices from their old and new environments to create a hybrid culture
mixing
48
In a high-context culture, group members tend to be tightly knit, and they ____ meanings that go beyond the spoken word.
infer
49
at the same time as assimilation, there is an attempt at the _____ of practices associated with the culture of origin
maintanence
50
immigrants tend to exhibit segregation; they are likely to live and ship in places physically separated from mainstream ___ consumers
Anglo
51
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a ___ culture, mixing practices from their old and new environments to create a hybrid culture
new
52
T/F An important subcultural difference is how abstract or literal the group is
T
53
In a high-context culture, group \_\_\_\_\_tend to be tightly knit, and they infer meanings that go beyond the spoken word.
members
54
assimilation is when immigrants adopt products, habits, and ____ they identify with the mainstream culture
values
55
T/F The acculturation process occurs even when we relocate from one place to another within the same country
T
56
a subculture is a group whose members share beliefs and common \_\_\_\_that set them apart from other members of a culture
experiences
57
In a high- context culture, symbols and ____ , rather than words, carry much of the weight of the message
gestures
58
what is the consumer identity renaissance
the redefining process people undergo when they retire
59
what is ambicultural?
an identity comprising 2 subcultures
60
In a high- context culture,\_\_\_\_ and gestures, rather than words, carry much of the weight of the message
symbols
61
In a ____ context culture, members are more literal
low
62
immigrants continued identification with their culture of origin may cause resistance because they ____ the pressure to submerge their previous identities and take on new roles
resent
63
the process of learning the beliefs and behaviors endorsed by another culture
acculturation
64
An important subcultural difference is how abstract or _____ the group is
literal
65
acculturation is the process of learning the beliefs and \_\_\_\_endorsed by another culture
behaviors
66
Deethnicization occurs when a product we link to a specific ____ group detaches itself from its roots and appeals to other groups as well
ethnic
67
what is parental yielding?
process that occurs when a parental decision maker is influenced by a childs product request
68
the progressive learning model has the perspective that people ____ learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
gradually
69
T/F members of minority groups find an advertising spokesperson from their own group more trustworthy and this translates into more positive brand attitudes
T
70
In a low context culture, ____ are more literal
members
71
what is the most important driver of change this century in the U.S?
the rapidly growing diversity of U.S. culture
72
the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture. what model is this?
the progressive learning model
73
what is geodemography?
techniques that combine consumer demo info with data on consumer expenditures and other socioecomic factors to identify consumers who share common consumption patterns
74
assimilation is when immigrants adopt products, ____ , and values they identify with the mainstream culture
habits
75
In a low context culture, members are more \_\_\_\_
literal
76
what does movement refer to?
the factors that motivate people to physically uproot themselves from one location and go to another
77
when immigrants adopt products, habits, and values they identify with the mainstream culture this is called?
assimilation
78
what is family life cycle?
segmenting consumers in terms of :
changes in income
family composition
and the changes in demands placed on this income
79
the redefining process people undergo when they retire is the what?
consumer identity renaissance
80
In a low context ____ , members are more literal
culture
81
what is the senior market?
consumers over 50 who control a good amount of discretionaly income
82
immigrants continued identification with their culture of origin may cause resistance because they resent the pressure to submerge their previous ____ and take on new roles
identities
83
consist of people of similar ages who have similiar experiences
age cohort
84
the progressive learning model has the perspective that people gradually learn a new ____ as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
culture
85
a subculture is a group whose members ____ beliefs and common experiences that set them apart from other members of a culture
share
86
a subculture is a group whose members share ____ and common experiences that set them apart from other members of a culture
beliefs
87
translation is when immigrants try to master a set of rules for operating in the ___ environment
new
88
what is material parenting?
style of raising children that involves giving and taking away of possessions to shape behavior
89
In a high- context culture, symbols and gestures, rather than words, carry much of the weight of the \_\_\_\_\_
message
90
\_\_\_\_\_ is the process of learning the beliefs and behaviors endorsed by another culture
acculturation
91
In a-\_\_\_\_ context culture, group members tend to be tightly knit, and they infer meanings that go beyond the spoken word.
high
92
what are the 4 basic conflicts common to all teens?
1. autonomy vs belonging
2. rebellion vs. conformity
3. idealism vs pragmatism
4. narcissism vs intimacy
93
many minority cultures are low/high context
high
94
immigrants continued identification with their culture of origin may cause ____ because they resent the pressure to submerge their previous identities and take on new roles
resistance
95
acculturation is the process of learning the beliefs and behaviors _____ by another culture
endorsed
96
Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its roots and ____ to other groups as well
appeals
97
what is a host culture?
a new culture to which one must acculturate
98
what is the culture of immigration?
the culture that someone has immigrated to
99
Anglo culture is low/high context
lowq
100
acculturation agents are friends, family, local businesses, and other reference groups that facilitate the learning of cultural \_\_\_\_
norms
101
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a ___ culture
hybrid
102
the factors that motivate people to physically uproot themselves from one location and go to another are referred to as what?
movement
103
In a _____ \_\_\_\_\_ culture, symbols and gestures, rather than words, carry much of the weight of the message
high-context
104
What are 5 ways consumers who retain a strong ethnic identification differ from their more assimilated counterparts?
1. have a more negative attitude toward business
2. access more media in their native language
3. are more brand loyal
4. prefer brands with prestige labels
5. more likely to buy brands that specifically advertise to their ethnic group
105
In a high-context culture, group members tend to be tightly ____ , and they infer meanings that go beyond the spoken word.
knit
106
movement refers to the factors that ____ people to physically uproot themselves from one location and go to another
motivate
107
What is warming?
the process of transforming new objects and places into those that feel cozy, hospitable, and authentic
108
T/F ethnicity is a fluid concept and members of a subculture constantly recreate its boundaries
T
109
translation is when immigrants try to master a set of rules for operating in the new \_\_\_\_
environment
110
An important subcultural difference is how _____ or literal the group is
abstract
111
adaptation is when immigrants form ____ consumption patterns
new
112
immigrants try to master a set of rules for operating in the new environment. this is called?
translation
113
warming is the process of transforming new objects and places into those that feel cozy, hospitable, and \_\_\_
authentic
114
adaptation is when immigrants ____ new consumption patterns
form
115
a _____ is a group whose members share beliefs and common experiences that set them apart from other members of a culture
subculture
116
acculturation is the process of ____ the beliefs and behaviors endorsed by another culture
learning
117
a subculture is a group whose members share beliefs and common experiences that set them \_\_\_\_from other members of a culture
apart
118
the progressive learning model has the perspective that people gradually ____ a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
learn
119
assimilation is when immigrants adopt products, habits, and values they identify with the mainstream \_\_\_
culture
120
In a low ____ culture, members are more literal
context
121
friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms are called ?
acculturation agent
122
what is translation in relation to the process of acculturation?
immigrants try to master a set of rules for operating in the new environment
123
What is acculturation?
the process of learning the beliefs and behaviors endorsed by another culture
124
\_\_\_\_\_ is when immigrants form new consumption patterns
adaptation
125
acculturation is the process of learning the ____ and behaviors endorsed by another culture
beliefs
126
What is deethnicization?
occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well
127
the process of transforming new objects and places into those that feel cozy, hospitable, and authentic is called?
warming
128
age cohort consist of people that are similiar in what 2 areas
ages and experiences
129
movement refers to the factors that motivate people to physically uproot themselves from one \_\_\_and go to another
location
130
a subculture is a ____ whose members share beliefs and common experiences that set them apart from other members of a culture
group
131
what is adaptation in reference to acculturation?
when immigrants form new consumption patterns
132
style of raising children that involves giving and taking away of possessions to shape behavior
material parenting
133
a family life cycle segments consumers in terms of changes in what3 things?
income
family compositions
demands placed on income
134
acculturation is the process of learning the beliefs and behaviors endorsed by _____ culture
another
135
In a low context culture, members are ____ literal
more
136
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in ____ with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
contact
137
\_\_\_\_ is when immigrants try to master a set of rules for operating in the new environment
translation
138
\_\_\_\_ is when immigrants adopt products, habits, and values they identify with the mainstream culture
assimilation
139
immigrants tend to exhibit \_\_\_\_; they are likely to live and shop in places physically separated from mainstream Anglo consumers
segregation
140
In a high- context culture, symbols and gestures, rather than words, carry much of the \_\_\_\_of the message
weight
141
An important _____ difference is how abstract or literal the group is
subcultural
142
In a high-context culture, group members tend to be tightly knit, and they infer _____ that go beyond the spoken word.
meanings
143
acculturation ____ are friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms
agents
144
translation is when immigrants try to master a set of rules for ____ in the new environment
operating
145
what is assimilation in reference to acculturation?
when immigrants adopt products, habits, and values they identify with the mainstream culture
146
a new culture to which one must acculturate is the ____ culture
host
147
acculturation agents are friends, family, local businesses, and other reference groups that ____ the learning of cultural norms
facilitate
148
when immigrants form new consumption patterns this is called?
adaptation
149
Deethnicization occurs when a product we link to a specific ethnic group ____ itself from its roots and appeals to other groups as well
detaches
150
material parenting involves shaping behavior by what?
giving and taking away of possessions
151
how old someone feels is their what age?
perceived
152
the progressive ____ model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
learning
153
a subculture is a group whose members share beliefs and common experiences that set them apart from other members of a \_\_\_\_\_
culture
154
In a high- context culture, symbols and gestures, rather than \_\_\_\_carry much of the weight of the message
words,
155
the ____ learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
progressive
156
acculturation agents are friends, family, local businesses, and other ____ groups that facilitate the learning of cultural norms
reference
157
Deethnicization occurs when a product we _____ to a specific ethnic group detaches itself from its roots and appeals to other groups as well
link
158
the progressive learning model has the perspective that people gradually learn a new culture as they increasingly come in contract with it. consumers assimilate into a new culture, mixing ____ from their old and new environments to create a hybrid culture
practices
159
What is a subculture?
a group whose members share beliefs and common experiences that set them apart from other members of a culture
160
perceived age is ?
how old someone feels
161
warming is the process of transforming new objects and places into those that feel cozy, \_\_\_\_, and authentic
hospitable
162
\_\_\_\_ is the process of transforming new objects and places into those that feel cozy, hospitable, and authentic
warming
163
movement refers to the factors that motivate people to \_\_\_uproot themselves from one location and go to another
physically
164
Deethnicization occurs when a product we link to a specific ethnic group detaches itself from its ____ and appeals to other groups as well
roots
165
consumers over 50 who control a good amount of discretionaly income are part of what market
senior
