chapter 14 styles part 1

Question 1

explain what is meant by the term ‘corporate house style’

Answer 1

corporate branding/ a method of recognising a company through elements like its logo/colour scheme, etc

Question 2

list four elements that could be changed when applying to a corporate house style to a document

Answer 2

1. logo
2. font sizes
3. colour schemes
4. paragraph style

Question 3

four places where a corporate house style may be displayed aside from documents

Answer 3

1. business cards
2. websties
3. TV advertisment
4. company vehicles

Question 4

four reasons why a house style would be used

Answer 4

1. gives consistency to documents and other materials
2. saves time in planning/ setting up/ creating/ formatting documents
3. creates brand recognition
4. reduces the risks of mistakes in documents