Chapter 14b

Question 1

Business make up outer shell

Answer 1

Business Assets

Question 2

Business make up 2nd outer shell

Answer 2

Intangible Assets

Question 3

Business make up 3rd outer shell (1)

Answer 3

Soft IP - Trade secret

Question 4

Business make up inner most shell (3)

Answer 4

Hard IP: Patent, Copyright, Trademark

Question 5

IP Appropriability (2)

Answer 5

degree to which a firm can capture the rents from its innovation
how easily or quickly competitors can imitate idea

Question 6

nature of technology itself - Tacit Knowledge

Answer 6

cannot be readily codified into documents or procedures

Question 7

nature of technology itself - Socially complex Knowledge

Answer 7

arises through complex interactions between people

Question 8

Origins of IP protection (3)

Answer 8

• napoleon’s military victory in Italy
• rights to opera composers in lifetime +10years for their heirs to collect royalties from repeated performances of composed operas
• enacted lombardy and venetia

Question 9

Intellectual Property

Answer 9

Is created by human intelligence such as ideas, logos, slogans, and processes

Question 10

4 types of IP

Answer 10

Copyright, trademark, patent, trade secret

Question 11

Trade Secret

Answer 11

confidential information that provides companies with a competitive edge and is not publicly known or accessible

Question 12

Trade secret examples (4-5)

Answer 12

formulas, customer lists, programs, methods, processes

Question 13

What does trade secret protect

Answer 13

violation of common law or contract law

Question 14

what does trade secret not protect (3)

Answer 14

reverse engineering, accidental leakage, competitor unmasking

Question 15

Trade secret life

Answer 15

indefinite life

Question 16

Patent

Answer 16

grant of rights on inventions through government.
Excludes others from making, using or selling invention for a limited time period

Question 17

Types of patents (3)

Answer 17

utility, design, plant

Question 18

Utility patents (most common)

Answer 18

how things work

Question 19

Design patents

Answer 19

how things look

Question 20

Plant patent

Answer 20

protects a new and unique plant’s characteristics from being copied

Question 21

Conditions of a patent (3)

Answer 21

useful, novel, non-obvious/inventive

Question 22

Characteristics of a patent (4)

Answer 22

bounded, territorial, can expire, not renewable

Question 23

expiration of patent and is it renewable

Answer 23

typically 20 years from filing and not renewable

Question 24

What country is patent denied on moral grounds
what country is patent denied on basis higher life form cannot be patented

Answer 24

Europe
Canada

Question 25

Copyright and 5 examples

Answer 25

form of protection provided to creators of original work etc literary, computer programs, dramatic work, musical work, artistic work

Question 26

What is not copyrightable and (4)

Answer 26

not fixed in tangible form of expression ideas works containing information on common property titles

Question 27

not copyrightable - not fixed in tangible form of expression

Answer 27

spontaneous speech

Question 28

not copyrightable - ideas

Answer 28

expression of ideas are copyrightable but ideas themselves are not copyrightable

Question 29

not copyrightable - works of common property

Answer 29

not original etc, calendar tables, other planners

Question 30

not copyrightable - titles

Answer 30

etc books, movies, brand names, songs, names

Question 31

possible rights given by copyright owner (3)

Answer 31

reproduce copyrighted work produce new version or derivations of copyright publicly distribute, display or perform work

Question 32

can copy rights expire? Life of author example company/no author example

Answer 32

yes can expire +70 years after authors death 95 years from year of first publication or 120 years from year of creation, whichever first

Question 33

Trademark

Answer 33

any word, visual, letter, sound, smell or design used in business to identify and promote a product

Question 34

Trademarks's are or are not renewable

Answer 34

they are renewable

Question 35

Common IP traps (5) 3-failures 1-inability 1-publicly

Answer 35

publicly disclosing innovation failure to protect product and processes inability to determine originality failure to assign ownership failure to protect IP in global markets