Chapter 17 Flashcards
(7 cards)
What is the purpose of a persuasive speech?
A) To entertain an audience with humor
B) To provide information and educate the audience
C) An attempt to get a person to behave in a manner, or embrace a point of view related to values, attitudes, and beliefs, that he or she would not have done otherwise
D) To present a neutral opinion on a topic without influencing the audience
C) An attempt to get a person to behave in a manner, or embrace a point of view related to values, attitudes, and beliefs, that he or she would not have done otherwise
What is the Elaboration Likelihood Model (ELM) in persuasion?
A) A theory that explains how individuals automatically accept persuasive messages without any critical thinking.
B) A model describing how people process persuasive messages using two routes: central (high elaboration) and peripheral (low elaboration).
C) A method for persuading people by focusing solely on emotional appeal rather than logical reasoning.
D) A technique that assumes all audiences process messages with the same level of motivation and ability.
B) A model describing how people process persuasive messages using two routes: central (high elaboration) and peripheral (low elaboration).
What is the main idea behind Social Judgment Theory?
A) Persuasion occurs when the speaker’s viewpoint closely matches the audience’s viewpoint, leading to attitude change.
B) Persuasion is most effective when the message is accepted by the audience without any evaluation.
C) Persuasion is more likely when the speaker uses emotional appeal rather than logical reasoning.
D) Persuasion is always unsuccessful if the audience disagrees with the speaker’s viewpoint.
A) Persuasion occurs when the speaker’s viewpoint closely matches the audience’s viewpoint, leading to attitude change.
What is the definition of an attitude?
A) An individual’s perception of the usefulness, importance, or worth of something.
B) A decision one makes and does an action as a result of that decision.
C) An individual’s general predisposition toward something as being good or bad, right or wrong, or negative or positive.
D) Propositions or positions that an individual holds as true or false without positive knowledge or proof.
C) An individual’s general predisposition toward something as being good or bad, right or wrong, or negative or positive.
What does the term “value” refer to?
A) An individual’s general predisposition toward something as being good or bad, right or wrong, or negative or positive.
B) Propositions or positions that an individual holds as true or false without positive knowledge or proof.
C) The decision one makes and does an action as a result of that decision.
D) An individual’s perception of the usefulness, importance, or worth of something.
D) An individual’s perception of the usefulness, importance, or worth of something.
What are beliefs?
A) An individual’s general predisposition toward something as being good or bad, right or wrong, or negative or positive.
B) The decision one makes and does an action as a result of that decision.
C) Propositions or positions that an individual holds as true or false without positive knowledge or proof.
D) An individual’s perception of the usefulness, importance, or worth of something.
C) Propositions or positions that an individual holds as true or false without positive knowledge or proof.
What is the definition of behavior?
A) The decision one makes and does an action as a result of that decision.
B) Propositions or positions that an individual holds as true or false without positive knowledge or proof.
C) An individual’s perception of the usefulness, importance, or worth of something.
D) An individual’s general predisposition toward something as being good or bad, right or wrong, or negative or positive.
A) The decision one makes and does an action as a result of that decision.
