Chapter 5

Question 1

What is jargon?

A) A type of formal language used to impress an audience
B) Specialized or technical language used by a specific group that may not be easily understood by others – “insider”
C) A type of body language used during a speech
D) A technique for simplifying complex ideas

Answer 1

B) Specialized or technical language used by a specific group that may not be easily understood by others – “insider”

Question 2

What constitutes demographic traits?

A) Personal preferences, opinions, hobbies, and beliefs
B) Location, political views, and current events
C) Education, religion, and political party affiliations
D) Gender, age range, marital status, race, ethnicity, and socioeconomic status

Answer 2

D) Gender, age range, marital status, race, ethnicity, and socioeconomic status

Question 3

What are the different types of audience analysis?

A) Visual, auditory, and kinesthetic
B) Demographic, psychographic, and situational
C) Emotional, rational, and persuasive
D) Active, passive, and critical

Answer 3

B) Demographic, psychographic, and situational

Question 4

What is Logos in persuasive communication?
A) Appeal to credibility
B) Appeal to emotions
C) Appeal to logic and reason
D) (blank)

Answer 4

C) Appeal to logic and reason

Question 5

What does Pathos appeal to in communication?
A) Credibility
B) Emotions
C) Logic and reasoning
D) (blank)

Answer 5

B) Emotions

Question 6

What does Ethos primarily focus on?
A) Speaker’s credibility
B) Emotional appeal
C) Logic and evidence
D) (blank)

Answer 6

A) Speaker’s credibility