Chapter 2 Flashcards
1
Q
Mission Statement
A
A statement of the organization’s purpose- what it wants to accomplish
2
Q
Value Chain
A
the series of internal departments that carry out value- creating activities to design, produce, market deliver, and support a firm’s products
3
Q
Value Delivery Network
A
The network made up of the economy, its suppliers, its distributers, and ultimately its customers who partner with each other to improve the performance of the entire system.
4
Q
Marketing Strategy
A
the marketing logic by which the company hopes to create customer value achieve profitable customer relationships
