Chapter 3 Flashcards
1
Q
Public
A
any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives
2
Q
Marketing Intermediaries
A
firms that help the company to promote, sell, and distribute its goods to final buyers
3
Q
Demography
A
the study of human population in terms of size, density, location, age, gender, race, occupation, and other statistics
4
Q
Baby Boomers
A
the 78 million people born during the years following WWII and lasting until 1964
5
Q
Generation X
A
the 49 million people born between 1965 and 1976 in the “birth dearth” followed by the baby boom
6
Q
Generation Y
A
AKA Millenials. The 83 million children of the baby boomers born between 1977 and 2000
