Chapter 4 Flashcards

1
Q

Cultural Environment

A

institutions and other forces that affect society’s basic values, perceptions, preferences, and behaviors

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2
Q

Internal Databases

A

electronic collections of consumer and market information obtained from sources within the company network

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3
Q

Competitive Marketing Intelligence

A

the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment

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4
Q

Primary Data

A

information collected for the specific purpose at hand

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5
Q

Secondary Data

A

information that already exists somewhere, having been collected for some other purpose

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6
Q

Marketing Research

A

the systematic design, collection, analysis, an reporting of data relevant to a specific marketing situation facing an organization

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