Chapter 2 Flashcards

(36 cards)

1
Q

Cost

A

inverse of benefit or value; listed in terms of dollars

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2
Q

Cost doesn’t matter…

A

feelings about price do

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3
Q

Cost always means

A

opportunity cost

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4
Q

opportunity cost is

A

what you give up when you incur cost

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5
Q

cost is the value of…

A

next best alternative (NBA), which is subjective

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6
Q

concept of choice implies

A

cost

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7
Q

opportunity cost is about

A

getting most out of resources

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8
Q

Accounting profit

A

what is on the books

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9
Q

economic profit

A

EP = (Accounting Profit) - (Opportunity cost)

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10
Q

A negative economic profit means

A

destroying value to society scarce resources

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11
Q

A positive economic profit means

A

adding value to society scarce resources

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12
Q

Profits signal

A

economic profit creation

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13
Q

Diminishing Marginal Return is about

A

How you allocate resources

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14
Q

Law of DMR

A

As more units of a variable resource are combined with a fixed number of another resource, then using additional units of variable resource will eventually increase output at decreasing rate.

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15
Q

Diminishing returns

A

= point where additional unit means marginal product is at peak, and beyond that a point at which Marginal product is zero

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16
Q

If marginal cost is lower than Average cost….

17
Q

DMR means that marginal costs will begin to rise, eventually

18
Q

Two kinds of cost

A

Fixed, Variable

19
Q

Costs differ by

20
Q

Sunk cost fallacy

A

costs, once incurred, and cannot be recouped, should not affect future decisions

21
Q

Formula for Average Cost

A

AC = (Total Cost/Quantity) = (FC/Q) + (VC/Q)

22
Q

AC curve will always be

A

U shaped; Fixed costs overwhelm variable costs, eventually variable costs overwhelm fixed costs

23
Q

Economies of scale

A
  • you’re gaining more by producing more

- As output increases, AC will decline as fixed costs can be spread over more units

24
Q

Diseconomies of scale

A
  • AC will not slope downward over entire range of output

- As some point AC will begin o rise because MC will be upwards sloping and DMR will dominate

25
Average cost does not
tell a firm how much to produce to maximize profit
26
if a firm is maximizing profit, its producing so that
MC = MR
27
If MC does not equal MR
you're loosing money at the margin
28
MC > MR
Marginal unit costs more to make than sell for, scale back production
29
MR > MC
Not producing enough, increasing production
30
MC will always intersect average cost
on graph at lowest point
31
Supply =
MC
32
Supply curves tell you
for any given quantity how much the firm needs to price per unit of output for it to be firms worthwhile to bring to market
33
Natural monopoly
when one firm dominates industry; if they tried to charge excessive prices, new startups may rise
34
Demand =
(MB) Marginal benefit, in dollars, due to DMU [The more of an identical item consumed, less additional satisfaction = less money willing to pay for it
35
Equillibrium
no one has any incentive to change behavior
36
When S = D
quantity demanded just equals the number of items firm is willing to bring to market