chapter 2: creativity and innovation

Question 1

ability to generate ideas, solutions, or approaches that are novel, original, and useful

Answer 1

creativity

Question 2

it involves divergent thinking which allows individuals to see multiple perspectives and possibilities in a given situation

Answer 2

definition of creativity

Question 3

tools and methods for measuring creativity

Answer 3

divergent thinking tests
creative personality scale (CPS)
consensual assessment technique (CAT)
remote associate test (RAT)
creative achievement questionnaire (CAQ)

Question 4

tests that assess how many different solutions or ideas an individual can generate for a particular problem

Answer 4

divergent thinking tests

Question 5

self-report questionnaire designed to measure creative personality traits such as openness to experience, risk-taking, and curiosity

Answer 5

creative personality scale

Question 6

Creativity is judged based on the novelty and appropriateness of products, ideas, or solutions by a group of experts familiar with the domain

Answer 6

consensual assessment technique (CAT)

Question 7

measures associative thinking, asking individuals to find connections between seemingly unrelated words

Answer 7

remote associate test

Question 8

self-report inventory that assesses an individual’s real-world creative achievements in various domains such as arts, sciences, business, and music.

Answer 8

creative achievement questionnaire

Question 9

how new or unique is the idea or solution?

Answer 9

originality

Question 10

Does the idea or solution fit the context and solve the problem
effectively?

Answer 10

relevance

Question 11

How detailed and well-developed is the idea?

Answer 11

elaboration

Question 12

The ability to shift perspectives or approach problems from multiple angles

Answer 12

flexibility

Question 13

role of creativity in organizatins

Answer 13

problem-solving
product development
cultural innovation

Question 14

creative thinking helps organizations address challenges in innovative ways

Answer 14

problem-solving

Question 15

creativity is essential in designing new products and services

Answer 15

product development

Question 16

Encourages a culture of openness, experimentation, and risk-taking, where new ideas can flourish.

Answer 16

cultural innovation

Question 17

benefits of creativity in organizations

Answer 17

increased adaptability
improved employee engagement
enhanced reputation

Question 18

Organizations with a culture of creativity can adapt quickly to market changes and disruptions.

Answer 18

increased adaptability

Question 19

Creative organizations often see higher
levels of engagement, as employees feel empowered to contribute ideas.

Answer 19

improved employee engagement

Question 20

Firms known for creativity and innovation often attract better talent and more customers

Answer 20

enhanced reputation

Question 21

challenges in harnesssing creativity

Answer 21

resistance to change
resource constraints
balancing creativity with structure

Question 22

Employees or management may resist creative ideas due to fear of failure or unfamiliarity.

Answer 22

resistance to change

Question 23

Limited time, budget, or personnel can stifle the creative process.

Answer 23

resource constraints

Question 24

Organizations must find the right
balance between fostering creativity and maintaining operational efficiency.

Answer 24

balancing creativity with structure

Question 25

Provide a work environment that encourages experimentation, where mistakes are seen as learning opportunities.

Answer 25

create a supportive environment

Question 26

Managers should create a culture where employees feel safe to propose out-of-the-box ideas without fear of repercussions.

Answer 26

encourage risk-taking

Question 27

Google’s "20% Time" policy is a famous example, where employees are allowed to spend a portion of their time working on personal projects that may benefit the company.

Answer 27

provide time for exploration

Question 28

Bringing together individuals from different departments or expertise areas encourages a diverse range of perspectives, leading to more innovative solutions.

Answer 28

cross-functional collaboration

Question 29

Publicly recognizing and rewarding creative efforts signals to employees that creativity is valued and encouraged within the organization.

Answer 29

recognize and reward creativity

Question 30

Offer workshops or courses focused on creative thinking, problem-solving, and brainstorming techniques

Answer 30

training and development

Question 31

Provide employees with the tools, technology, and knowledge required to pursue creative ideas.

Answer 31

access to resources

Question 32

techniques to stimulate creative thinking

Answer 32

brainstorming mind mapping scamper technique six thinking hats

Question 33

A group technique that encourages the free flow of ideas without judgment or immediate critique.

Answer 33

brainstorming

Question 34

Visual brainstorming that organizes ideas in a non-linear fashion, helping to uncover new relationships and possibilities.

Answer 34

mind mapping

Question 35

A creative tool that encourages new ideas by thinking about an existing problem or product in terms of: o Substitute o Combine o Adapt o Modify o Put to other uses o Eliminate o Rearrange

Answer 35

SCAMPER technique

Question 36

A technique developed by Edward de Bono, encouraging individuals to look at a problem from different perspectives (logical, emotional, creative, etc.).

Answer 36

six thinking hats

Question 37

personality traits associated with creativity

Answer 37

openness to experience risk-taking intrinsic motivation tolerance for ambiguity persistence and resilience independence playfulness and humor

Question 38

tend to be more imaginative, curious, and willing to explore new ideas. This personality trait is consistently linked to creative achievement.

Answer 38

openness to experience

Question 39

They are comfortable with failure and see it as a step toward success.

Answer 39

risk-taking

Question 40

They engage in creative activities because they find them enjoyable or fulfilling, not just for recognition or financial gain

Answer 40

intrinsic motivation

Question 41

They can work through unclear situations without needing immediate answers.

Answer 41

tolerance for ambiguity

Question 42

developing unique ideas and approaches rather than following conventional paths.

Answer 42

independence

Question 43

can encourage a more relaxed, open state of mind where creative ideas flow more easily.

Answer 43

playfulness and humor

Question 44

CPS

Answer 44

Creative Personality Scale

Question 45

CAT

Answer 45

consensual assessment technique

Question 46

rat

Answer 46

remote associates test

Question 47

CAQ

Answer 47

creative achievement questionnaire