Chapter 2: the External Environment Flashcards

1
Q

switching costs

A

fixed costs buyers face if they change suppliers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

supply chain management

A

extended enterprise; managing of the entire network of facilities and people that obtain raw materials from outside the organization, transform them into products, and distribute them to customers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

final consumer

A

customer who purchases product in finished form

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

intermediate consumer

A

buy raw materials or wholesale products and then sell to final consumers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly