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Flashcards in Chapter 3 Deck (7)
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1

profitability ratios

measure on firms ability to earn return

2

asset utilisation ratios

speed at which firm is turning over

3

liquidity ratios

firms ability to pay off short term obligation

4

debt utilization ratios

estimate the overall debt position of the firm

5

investors like which ratios

1. profitability
2. liquidity and debt

6

banker like which ratio

1. liquidity

7

long-term creditors like which ratios

1. debt and profitability