Flashcards in Chapter 3 ("Consumer Behavior: How People Make Buying Decisions") Deck (4)
6 stages in the Consumer's Purchasing Process
1. Need Recognition
2. Search for Product Information
3. Product Evaluation
4. Product Choice and Purchase
5. Postpurchase Use and Evaluation of Product
6. Disposal of the Product
12. Which term describes the combination of consumer lifestyle traits, personality styles, and an analysis of attitudes, activities, and value?
a type of behavior that's repeated when it's rewarded.