Flashcards in Chapter 3- Research Deck (9):
What is a case study?
An observation in which psychologists study an individual in great depth in order to attempt to reveal things true about all of us
What is a survey?
Another research method, one that looks at many cases in less depth (compared to case study)
False consensus effect?
The tendency to overestimate others' agreement with us
The whole group you want to study
A sample that fairly represents a population because each member has an equal chance of participating.
Observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation
Correlate: when surveys and naturalistic observations reveal that one trait or behavior accompanies another; the two correlate.
-how well either factor predicts each other
What rarely occurs in the real world? (In terms of correlation)
Perfect positive and negative correlations