Chapter 3.1 Flashcards
Identify the stages of a commercial negotiation
What are the 7 steps to negotiation (RESPECT)
- Ready yourself (preparation stage)
- Explore needs
- Signal for movement
- Probe with proposals
- Exchange concessions
- Close the deal
- Tie up the lose ends
What are Steele and Beasors negotiation stages (from step 6 onwards)
- When do we start?
- The opening round
- The power of questions
- The skill of listening
- Who moves first?
- Its your turn to move
- Bargaining and dealing
- The edge of the cliff
- Shaking hands
Conditioning
The art and process of setting expectations within the mind of the other party as well as making the right first impression
Name 3 examples of expectation formation
- Suppliers reputation in the marketplace, brand value, price/quality perceptions, international reach
- Your experience of written communications with supplier: responsiveness, accuracy of paperwork and language, working hours
- Suppliers representatives job title, form of address
Anchoring
A well-known cognitive bias in negotiation whereby people have a tendency to give too much weight to the first number (price) put forward in a discussion and then adjust from that ‘anchor’
Name 5 immediate conditioning factors on the day of the meeting
- Punctuality
- Personal appearance
- Last-minute changes
- Layout and organisation
- Welcomed by the senior executive
Name 3 factors that often mean the buying side normally have a head start
- Meeting agenda
- Use of silence
- You go first
Name the 4 key phases of negotiation
- Open
- Test
- Move
- Agree/close
What does the opening stage of the negotiation cover?
The very first few minutes when the parties meet and greet each other and are seated in the negotiation room in preparation for the main event
What does ZOPA stand for?
Zone of potential agreement
Should you negotiate if there is no ZOPA
No - there is no point
What does the testing phase do?
Checks assumptions and confirms understanding
What form can testing take place?
In the form of questions following a presentation by either side or questions on a tender or proposal document received by the buyer from the potential supplier
Name 4 indications you may receive from careful listening observation and interpretation
- Areas where the other party is willing and unwilling to make concessions
- What factors or issues the other party places a high value on
- If there are any non-commercial or emotional factors that may be pertinent
- The other party’s underlying interests - why they are taking the position they are
What is the testing stage essentially?
An information gathering stage where the hypotheses and assumptions you have made in the planning stage can be tested and confirmed or disconfirmed
What does the testing phase help to confirm?
That your approach and objectives are appropriate for negotiation
What should you have at the end of the testing phase?
Your key assumptions should be confirmed or clarified and understand the why and what of the negotiation so that there is less risk of surprise later
What should you do before you start to make/accept proposals
Take 5 minutes out with your team to pause and take stock of the situation to confirm whether your objectives and strategy are still relevant or whether tweaks need to be invoked
What is the proposing phase
Asking ‘if’
Why is the word ‘if’ very useful?
It allows you to test tentative proposals without committing yourself
What happens in the bargaining stage?
Using tradable. Its the meat of the negotiation meeting and is where both parties trade concessions
What is important in the bargaining phase
That you must agree your bargaining range with your team/stakeholders before the meeting and not during it
Will all negotiators get to the agreement and closing phase?
No
What is the agreement and closing phase?
When it is either clear through explicit language, or strongly suggested through non-verbal signals, that the other party is ready to move to agreement