Chapter 33 - Marketing and Communication Flashcards Preview

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Flashcards in Chapter 33 - Marketing and Communication Deck (6)
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Blind Ad

Any real estate advertisement that does not include the sponsoring broker's business name and that is used by any licensee regarding the sale or lease of real estate.



A response to an offer to enter into a contract, changing some o the terms of the original offer; a rejection of the original offer and does not create a binding contract unless the new counteroffer is accepted by the original offeror


Meeting of the Minds

Acceptance of the terms of an offer


Multiple Listing Service

A listing service whereby local member brokers agree to share listings, and agree to share commissions on properties sold jointly



When one person proposes a contract to another and that offer is accepted, a binding contract is formed


True Picture

The mandate to present accurate words and images that do not misrepresent a property or mislead a consumer in a advertising, marketing and other representations.