Chapter 4 Flashcards
(23 cards)
the role of media
A form of communication that targets a mass audience
-identifies social problems and distinguishes boundaries between groups
stigmatized others
presented as a threat to peoples way of life
absolute others
seen as truly and inherently evil
-eg. terrorists and pedophiles
administrative approach to media analysis
explores the effect of media exposure on thoughts and behaviours
-objectivist/positivist
critical approach to media analysis
how media constructs events, issues, and identities
-subjective/interpretive-critical approaches
advertising is based on the art of ____
persuasion
correlational media violence
relationship betwen exposure to media violence and peoples behaviour
-does not mean causation
experimental view on media violence
sorts out the issue of causation’
-expose people to media violence, and then give them the ability to act aggresively
framing
how things (places, things, events, issues, etc) are presented
-mostly bad
convergence media ownership
buying out a variety of media products (newspapers, channels, radio stations)
conglomeration media ownership
media companies buying out each other
concentration of media ownership
control has been concentrated in fewer hands
the media-deviance nexus
media is a:
-cause of deviance
-construct deviance and normalty
-tool for deviance
-a site of the deviance dance
-deviantization of forms and media
deviance dance
competing persepectives about what’s acceptable and what’s not
digital piracy
refers to the illegal copying of music, software, and video with the help of anonymity, speed of transmission, and shift in mindset about ownership
claim of normalcy
everyone else is doing it so therefore it must be okay
sensationalism
emphasize dramatic stories through exaggeration and distortion to draw more people in
simplification
how media presents issues and events in simple ways to distort what is actually very complex
standardization
stories are presented in ways they fit into nice formulas so that they are familiar and predictable
symbolization
how media creates certain ways of understanding things in order to create stereotypes
moral panics
periods of heightened concern about some issue
-take an isolated event and turn them into crisis situations
risk society
led to believe everything is a potential for danger and some sort of risk
support of legislative change
if we keep seeing bad things, we want to support harsher legislative change
