chapter 4 Flashcards by Trisha mae Villavilla

Q

are audio-visual displays of products shown on TV sets hung from the ceiling, usually over check-out counters.

A

IN-STORE COMMERCIALS

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Q

Likewise, in-store advertising is the act of marketing to customers while they are inside of a brick-and-mortar business or commercial property.

A

IN-STORE COMMERCIALS

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Q

It actively promotes products and services at the point-of- purchase when customers are highly interested and engaged.

A

IN-STORE COMMERCIALS

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Q

are audio-visual displays of products shown on TV sets hung from the _____, usually over check-out counters.

A

ceiling

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Q

Likewise, in-store advertising is the act of marketing to customers while they are inside of a _________________or commercial property.

A

brick-and-mortar business

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Q

in in store commercials
It _______ promotes products and services at the_____________ when customers are highly interested and engaged.

A

point-of- purchase

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Q

The Benefits of In-Store Advertising

Encourages impulse buys by highlighting _________, __________, and __________.

A

cross-sells
up-sells
related products

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Q

The Benefits of In-Store Advertising

___________________________ by highlighting cross-sells, up-sells, and related products.

A

Encourages impulse buys

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Q

The Benefits of In-Store Advertising

______________________________ and effectively explains their features and benefits to customers.

A

Introduces new products

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Q

The Benefits of In-Store Advertising

Introduces new products and effectively explains their ___________ and _________ to customers.

A

features
benefits

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Q

The Benefits of In-Store Advertising

______________ by making it easy for customers to notice current promotions.

A

Promotes sales

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Q

The Benefits of In-Store Advertising

Promotes sales by making it _____ for customers to notice current promotions.

A

easy

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Q

The Benefits of In-Store Advertising

Promotes sales by making it easy for customers to _________ current promotions.

A

notice

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Q

The Benefits of In-Store Advertising

Promotes sales by making it easy for customers to notice ________________________.

A

current promotions

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Q

The Benefits of In-Store Advertising

____________________ by showcasing similar or related products and services.

A

Supports cross-promotions

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Q

The Benefits of In-Store Advertising

Supports cross-promotions by showcasing _______ or ____________ _________and ___________.

A

similar
related products, services

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Q

The Benefits of In-Store Advertising

_____________ by helping them find information they need to guide their purchasing decisions.

A

Informs customers

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Q

The Benefits of In-Store Advertising

Informs customers by helping them_____________ they need to guide their purchasing decisions.

A

find information

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Q

The Benefits of In-Store Advertising

_______________________ about information and promotions they saw on your digital platforms before they arrived to your store.

A

Reminds customers

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Q

The Benefits of In-Store Advertising

Reminds customers about information and promotions they saw on your_______________ before they arrived to your store.

A

digital platforms

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Q

The Benefits of In-Store Advertising

_______________________________ by encouraging shoppers to enter their email address or phone number.

A

Captures customer contact information

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Q

The Benefits of In-Store Advertising

Captures customer contact information by encouraging shoppers to enter their___________ or
____________________.

A

email address
phone number

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Q

– It includes cut-outs, posters display
cards, and eye-catching arrangement of goods on the counter.

A

Counter Displays

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Q

one the best ways to promote your product or brand

A

Counter Displays

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. It’s a place where people stand in line, pause as they wait for the cashier to finish or for their product to be wrapped.

Counter Displays

Attention is focused on the counter, where your customer places their products to pay for them. It’s also the place where last minute buying decisions are made.

Counter Displays

Counter Displays Counter advertising is one the best ways to ________ your product or brand. It’s a ____ where people stand in line, ______ as they wait for the cashier to finish or for their product to be wrapped.

promote place pause

Counter Displays Counter advertising is one the best ways to promote your product or brand. It’s a place where people ______________, pause as they ______ for the ______ to finish or for their product to be _________.

stand in line wait cashier wrapped

Counter Displays _________ is focused on the counter, where your customer places their products to pay for them. It’s also the ______ where last minute buying decisions are made.

Attention place

Counter Displays Attention is focused on the ________, where your customer places their products to pay for them. It’s also the place where _________________________ are made.

counter last minute buying decisions

* A display stand is an advertising and merchandising tool that has a direct impact on product sales. These display stands can be rotated by the customers.

Display stands and racks

Display stands and racks * A display stand is an advertising and merchandising tool that has a _________ on product sales. These display stands can be ________ by the customers.

direct impact rotated

Display stands and racks * A display stand is an _________ and __________________ that has a direct impact on product sales. These display stands can be rotated by the _______.

advertising merchandising tool customers

: is a large space used to display products for sale, such as automobiles, furniture, appliances, carpet or apparel.

Show room

: It is a retail store of a company in which products are on sale in a space created by their brand or company.

Show room

____________ must be highly decorated and must have good lighting arrangement.

Show room

show room: is a ____ space used to display products for _____, such as automobiles, furniture, appliances, carpet or apparel.

large sale

Show room : It is a__________ of a company in which products are on sale in a ______ created by their brand or company. Show room must be highly decorated and must have good lighting arrangement.

retail store space

Show room : It is a retail store of a company in which products are on sale in a space created by their brand or company. Show room must be ________________ and must have _________________________.

highly decorated good lighting arrangement

is a huge fair where many producers display their products for dealers and consumers.

Exhibition

exhibition is a ________ fair where many producers display their products for dealers and consumers.

huge

These are commercial fairs in which producers are invited to display and demonstrate their products.

Trade Fairs

Trade Fairs These are _________ fairs in which producers are ______ to display and demonstrate their products.

commercial invited

Some producers distribute ______ to prospective consumers so they can test the product. The idea behind it is that the product is the “will it itself”, if once used.

Samples

Some producers distribute _________ to prospective consumers so they can ___ the product. The idea behind it is that the product is the “__________”, if once used.

samples test will it itself.

: is also known as specialty advertising. It includes Useful gifts and items containing promotional messages such as names, trademarks, slogans, or statements of the producer.

Novelties advertising

: The main idea behind this advertising is to win the hearts of the customers and build goodwill and prestige for the company.

Novelties advertising

: There are various books, calendars, pens, ashtrays, openers, pen stands, key chains, t- shirts, coffee mug, dairies, cigarette- lighters, rain hats, knives, etc. are given to customers with selling message printed on these items.

Novelties advertising

Novelties advertising : is also known as _____________. It includes Useful gifts and items containing promotional messages such as names, trademarks, slogans, or statements of the producer.

specialty advertising.

Novelties advertising : The main idea behind this advertising is to win the ________________ and build _______ and ______ for the company.

hearts of the customers goodwill prestige

Novelties advertising : There are various books, calendars, pens, ashtrays, openers, pen stands, key chains, t- shirts, coffee mug, dairies, cigarette- lighters, rain hats, knives, etc. are given to customers with _____________________ on these items.

selling message printed

Following are the advantages of novelties advertising: * It builds __________ for the company.

goodwill

Following are the advantages of novelties advertising: * It attracts the _________ of the customers repetitively.

attention

Following are the advantages of novelties advertising: * It is readily _________ with specific advertisers since it usually carries their names and selling message.

identifiable

Following are the advantages of novelties advertising: * Since the intent is to _________ the buyers, they will buy.

obligate

Following are the advantages of novelties advertising: It is a direct ______ under the control of __________ who presented their customers.

medium advertisers

Following are the disadvantages of novelties advertising: There is ________ space for selling messages.

limited

Following are the disadvantages of novelties advertising: * It is a high ______ per contact medium.

cost

Following are the disadvantages of novelties advertising: * It cannot be used to reach ________________

mass customers

: are used as an initial attraction to bring Customers into a store and are also used as a marketing tool to communicate the brand's image to the consumers as well as to distinguish itself from its competitors

Window display

: induces persons to enter into the shop.

Window display

: It arouses the interest of passers-by and kindles A desire to buy the product on display.

Window display

Window display : are used as an initial attraction to bring Customers into a store and are also used as a marketing tool to communicate the ______________ to the consumers as well as to distinguish itself from its ___________

brand's image competitors

Window display : induces persons to _____ into the shop.

enter

Window display : It arouses the interest of _________ and kindles A __________ to buy the product on display.

passers-by desire

Merits of window display advertising 1. Window display promotes the sale of the __________________.

Displayed product

Merits of window display advertising 2. By displaying the product, window display acts as A__________________.

selling point.

Merits of window display advertising 3. The dealer’s time and money is saved from __________ for the goods when he goes for window display.

Canvassing

Merits of window display advertising 4. Products well displayed ________ the image of the shop.

build

Merits of window display advertising 5. It enhances of the ______ of the shop.

status

Is done inside the shop. Products placed in ____________ are often kept within the easy reach of the buyers.

INTERIOR DISPLAY

Advantages of Interior display advertising Interior display saves a substantial part of ___________. By looking at an interior display, buyers get to know more _________ about the product.

selling effort information

Advantages of Interior display advertising * Interior display offers the following advantages: 2. Interior display helps to sell ____ products.

allied

Advantages of Interior display advertising * Interior display offers the following advantages: 3. The interiors of the shop becomes _______attractive.

quite

Advantages of Interior display advertising * Interior display offers the following advantages: Interior display is _______. It can be changed according to the requirements of the seller.

flexible