marketing & advertiisng

Question 1

”DOING BUSINESS WITHOUT ADVERTISING IS LIKE WINKING AT A GIRL IN THE DARK. YOU KNOW WHAT YOU’RE DOING BUT NOBODY ELSE DOES.

by _________________

Answer 1

Stuart H. Britt

Question 2

are often taken together and used interchangeably. But marketing and advertising are not the same thing, and if you want to be successful with either, you need to understand why and how they’re different—and how to use each effectively.

Answer 2

marketing and advertising

Question 3

is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objective (Kotler & Keller, 2005).

Answer 3

marketing

Question 4

is a management process which is responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing).

Answer 4

marketing

Question 5

is essentially about providing changing benefits to the changing needs and demands of the customer (P. Tailor).

Answer 5

marketing

Question 6

STRATEGIC APPROACH OF MARKETING
Give The3C’sof Marketing

Answer 6

Company
competitor
customer

Question 7

The one responsible to earn profit for the business.

Answer 7

company

Question 8

The company must always be aware that there are _____________ in the market. The competition can either be direct or indirect.

Answer 8

competitor

Question 9

• The ______________ should be the center of all the marketing efforts of the company. The company’s responsibility is to satisfy the needs and wants of the market, which is the customer.

Answer 9

customer

Question 10

TWO MAJOR FACTORS IN MARKETING

Answer 10

1. The recruitment of new customers.
2. The retention and expansion of relationships with existing customers.

Question 11

3 ADDITIONAL THREE P’S

Answer 11

people
physical evidence
process

Question 12

These are the employees, customers or those who are directly or indirectly involved in consuming or producing the goods or services.

Answer 12

people

Question 13

This can be the facility design, equipment or signage. For example, when walking in a hotel, a customer expects to find the premises clean, the place cozy and staff friendly

Answer 13

physical evidence

Question 14

This is the flow of activities or steps and level of customer’s involvement. For example, a customer can walk in a fast-food shop and order a hamburger and get it serve within two
.

Answer 14

process

Question 15

is the paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

Answer 15

advertising

Question 16

give four P”s product

Answer 16

product
pricing
promotion
placement or distribution

Question 17

give the 4 purose of advertising

Answer 17

Give information
Attract attention
Create awareness
Influence buying behavior of consumers

Question 18

PURPOSE OF ADVERTISING
*To promote _____ about goods and services.

Answer 18

ideas

Question 19

PURPOSE OF ADVERTISING
*To create _______ in goods and services.

Answer 19

interest

Question 20

PURPOSE OF ADVERTISING
*To create ________ about goods and services.

Answer 20

awareness

Question 21

what are the purpose and most important in advertising?

*to create ________

Answer 21

sales

Question 22

4 Roles of Advertising

Answer 22

marketing role
communication role
economic role
societal role

Question 23

3 functions of advertising

Answer 23

• social function ( non-commercial advertising)
• phsychological function
  -economic function

Question 24

The main goal of non-commercial ads is not to sell a product or service but to raise awareness about an issue, collect funds for a cause, or promote an idea.

Answer 24

social function (non-commercial advertising)

Question 25

Examples include the fundraising campaign of an NGO, a government-sponsored public health awareness campaign, and electoral ads of political parties.

Answer 25

SOCIAL FUNCTION – (NON-COMMERCIAL ADVERTISING)

Question 26

Psychological Motives of human beings The psychology of advertising focuses on building empathy towards a product or service to help you become more inclined to buy or use it.

Answer 26

PSYCHOLOGICAL FUNCTION

Question 27

Companies spend money on advertising because it increases sales of existing products, helps grow adoption of new products, builds brand loyalty, and takes sales away from competitors.

Answer 27

economic function

Question 28

5 TYPES OF ADVERTISING

Answer 28

informative advertising persuasive advertising comparative advertising reminder advertising reinforcement advertising

Question 29

Ads that use information instead of emotion to appeal to potential customers. These advertisements usually include facts about a product that highlight its features. Pioneering stage of product category. To build primary demand. (example: shoppe and safeguard commercials)

Answer 29

Informative advertising

Question 30

Form of product promotion that seeks to persuade a potential customer to purchase a specific product Competitive stage of product Build selective demand for a particular brand.

Answer 30

Persuasive advertising

Question 31

Is a marketing strategy in which a company's product or service is presented as superior when compared to a competitor's Comparison of attributes of two or more brand.

Answer 31

Comparative advertising

Question 32

is one of the most traditional and powerful methods of promoting an existing brand, maintaining the long product life cycle, and retaining your loyal customers for the years to come. Remind people to purchase

Answer 32

Reminder advertising

Question 33

Assure current purchase that they have made the right choice.

Answer 33

Reinforcement advertising

Question 34

: (which includes things like banner ads, social media ads, or billboards) is just a single strategy that falls under the marketing umbrella.

Answer 34

advertising

Question 35

n other words, advertising is a form of ________.

Answer 35

marketing

Question 36

lso encompasses a ton of other strategies with the goal of getting the word out about your business (like content marketing, sales presentations, brochures, and podcasting).

Answer 36

marketing

Question 37

This refers to the actual good or service, and how it relates to the end user’s needs and wants.

Answer 37

product

Question 38

This refers to the process of setting a price for a product, including discounts.

Answer 38

pricing

Question 39

This refers to the communication between the seller and the consumers, for example advertising, sales promotion, publicity and personal selling.

Answer 39

promotion

Question 40

This refers to the process of how the product gets to the customer; for example, point of sale placement or retailing.

Answer 40

PLACEMENT OR DISTRIBUTION