CHAPTER 4 Flashcards
(15 cards)
is about understanding the different ways of knowledge representations and meaning-making
Multimodal literacy
It focuses on the design of discourse by investigating the contributions of specific semiotic resources (language, gesture, images) co-deployed across various modalities (visual, aural, somatic)
Multimodal literacy
It also deals with the interaction and integration in constructing a coherent multimodal text such as advertisements, posters, news report, websites, and films.
Multimodal literacy
All messages are ‘constructed.
Authorship
Media messages are constructed using a creative language with its own rules
Format
Different people experience the same media message differently
Audience
Media have embedded values and points of view.
Content
- Most media messages are organized to gain profit and/or power
Purpose
a term that originates in social semiotics, which studies how different modes work together to create meaning. It is also referred to as the ability to comprehend and respond to multimodal texts and to create multimodal texts.
Multimodal literacy
encompass how spoken communication is shaped by the way words are said and the context in which they’re delivered. This includes spoken language, pronunciation, tone, and culture.
Oral meanings
is foundational to oral communication because it provides the system through which we convey ideas and understand each other
Language
refers to communication through touch that conveys feelings, intention or messages without words
TACTILE MEANINGS
Conveyed through the use of body movements, facial expressions, gestures, and posture.
gestural meanings
Conveyed through sound, including choices of music representing different cultures, ambient sounds, noises, alerts, silence, natural/unnatural sounds, and use of volume, beat, tempo, pitch, and rhythm
Audio Meanings
