chapter 4 Flashcards
(49 cards)
generalizing
the process of making an inference that the results observed in a sample would hold in the population of interest
generalizability
- the validity of such an inference or conclusion
- amount of truth in the conclusions drawn
- ability to apply what we have learned from our sample the the theoretical population we are interested in
the sample
who is in your study
sampling frame
how you get access to your sample
theoretical population
to whom do you want to generalize too
approaches to generalizability
- sample model
- proximal similarity model
sample model - generalizable approach
- argues you draw a sample from the population and is either a good representations of the attitudes of the populations you are interested in or they are not
- either generalizable or not
- if its representative of the population you can generalize it
proximal similarity model - generalizable approaches
- look at the sample and how closely similar it is the the group you want to generalize too
- how closely similar your sample is = generalizability
sampling methods
- non-probability sampling
- probability sampling
non-probability sampling
- sampling that does not involve random selection
- e.g. convenience, purposeful, modal instance, expert, quota, heterogeneity, snowball sampling methods
convenience sampling (accidental sampling) - non-probability sampling
- a form of non-probability sampling
- choosing the sample based on how easy it is to find them
- using readily accessible groups
- easier/convenient
- limited generalizability
- e.g. convenience sample of intro psych. university students are VERY common
purposeful sampling - non-probability sampling
sampling based on a specific set of criteria
modal instance sampling - non-probability sampling
- typical (modal) case: depends on what we are trying to learn for e.g. looking at gamers changes based on age and game we are trying to focus on
- choose characteristics of typical case and select based on demographic statistics
- e.g. talk to a typical hunter about gun control
quota sampling - non-probability sampling
- quotas we establish for our sample to match the general population
- create greater similarity between sample and population of interest
- proportional and non-proportional quota sampling
proportional quota sampling
- match sample proportions to population on important variables
- e.g. if macewan student population is 70% women you want 70% of your study to be women
non proportional quora sampling
- number quotas that are not proportional to the population
- e.g. using more then the percentage that exists in the population
- e.g. gender neutral bathrooms; using more than the general populations of trans individuals based on the fact it likely effects them more to compare their attitudes to non-trans individuals opinions
snowball sampling - non-probability sampling
- used to reach inaccessible or hard to find groups for example when studying a furry; not all furries will want to be “outed” to the general public
- may end up with a narrow subset of the group you are interested in
- respondent driven sample: adds the use of mathematical modelling to compensate for the non-random nature of the sample and improves generalizability
probability sampling procedures
- simple random sampling
- stratified random sampling
- systematic random sampling
- cluster/area random sampling
- multistage sampling
simple random sampling - probability sampling
e.g. list of people that corresponds to the population and randomly draw names
stratified random sampling - probability sampling
- the population is divided into subgroups (strata) based on shared characteristics
- then random samples are drawn from each stratum, ensuring each subgroup is adequately represented
- e.g. taking the list of names, dividing it into strata/subgroups and random sampling names form the strata
systematic random sampling - probability sampling
random sampling using a system
cluster/area random sampling - probability sampling
randomly sampling based on geographical area
multistage sampling - probability sampling
- combining several techniques for greater efficiency and/or effectiveness
- more than one sampling strategy/a variety of methods
internal validity
relates to the internal control that you exercise in a study and the ability to make a causal conclusion