Chapter 5 Flashcards
setting goals and deciding how to achieve them.
planning
a document that outlines how goals are going to be met.
plan
a document that outlines a firm’s goals, the strategy for achieving them, and the standards for measuring success.
business plan
outlines the need the firm will fill, the operations of the business, its components and functions, as well as the expected revenues and expenses.
business model
sets the long-term goals and direction for an organization.
strategy/strategic plan
a process that involves managers from all parts of the organization in the formulation and the implementation of strategies and strategic goals.
strategic management
“What is our reason for being?”
mission statement
“What do we want to become?”
vision statement
“What values do we want to emphasize?”
values statement
Done by top managers for the next
1-5 years
strategic planning
Done by middle managers for the next
6-24 months
tactical planning
Done by first-line managers for the next
1-52 weeks
operational planning
its purpose or reason for being.
mission
expresses the purpose of the organization.
mission statement
a long-
term goal describing “What” an organization wants to become. It is a clear sense of the future and the actions needed to get there.
vision