Chapter 5

Question 1

The part of the brain that helps regulate stress response

Answer 1

Amygdala

Question 2

Part of the brain that controls memory, impulses, and thoughts

Answer 2

Prefrontal Cortex

Question 3

The shopping people do to lift their mood when they’re feeling discontent

Answer 3

Retail Therapy

Question 4

Buying anything without planning to do so in advance

Answer 4

Impulse Buying

Question 5

A feeling of guilt, regret, or unease after making a purchase

Answer 5

Buyers remorse

Question 6

The basic belief that buying things is good for the economy

Answer 6

Consumerism

Question 7

A promise form the manufacturer that a product will be replaces or repaired if its faulty

Answer 7

Manufacturer’s Warrenty

Question 8

Extra coverage for the repairs or replacement of items purchased

Answer 8

Extended Warrenty

Question 9

The financial opportunity that is lost when you chose to do something else with your money

Answer 9

Opportunity Cost

Question 10

The unauthorized use of your debit or credit card number and pin or the forging of your signature

Answer 10

Card Fraud

Question 11

The act of fraudulently gaining and using the personal information of someone else, usually for financial gain

Answer 11

Identity Theft

Question 12

The process of communicating the value of a product or service to customers

Answer 12

Marketing

Question 13

The publics ability to recall and recognize a brand by its logo, jingle, package, or name

Answer 13

Brand Recognition