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Flashcards in Chapter 5 Deck (15)
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0
Q

A person’s perceived importance based on things like income, occupation, and education level is known as

A

Socioeconomic status

1
Q

A typical characteristic of someone born during the baby boom generation would be

A

Personal fulfillment and optimism

2
Q

Tracey loves health food, but her roommate prefers junk food. Their individual likes represent their

A

Attitude

3
Q

A _____ is an enduring concept of good and bad, right and wrong

A

Value

4
Q

Which of the following questions would be appropriate for a demographic survey?

A

What was your major in college?

5
Q

Steven’s survey consisted of ten questions that could be answered either “yes” or “no.” These are examples of ________ questions

A

Closed-ended

6
Q

Samuel knew that his listeners were all union workers, but her still promoted the idea of a non-union shop in his speech. What aspect of speech preparation did he fail to do?

A

Audience adaption

7
Q

A ______ audience analysis would ask questions about age, gender, and sexual orientation

A

Demographic

8
Q

_______ refers to the portion of a person’s cultural background that relates to a national or religious heritage.

A

Ethnicity

9
Q

In a(n) _____culture, people avoid singling out individuals.

A

Collectivistic

10
Q

Stefan’s audience is not at all concerned about knowing every detail of his proposal, so he can adapt by__

A

Using less specificity when suggesting solutions to the problems

11
Q

Tyler has been asked to speak at a graduation ceremony. Which aspect of a situational audience analysis should be aware of?

A

Occasion

12
Q

One way to counteract an audience that seems bored is to

A

Share a personal story

13
Q

Which of the following is an indication that you are NOT connecting with your audience?

A

Audience members display the “listener stupor” look.

14
Q

Mallory had tried everything to get her audience interested in her topic but realized she was failing. What final course of action should she consider?

A

Open up the topic for discussion