Chapter 5 - Socio-cultural influences Flashcards
(29 cards)
What are 5 social groups that affect participation rates in sport?
- Gender
- Age
- Disability
- Family + peers
- Ethnicity + religion
What is commercialisation?
The management or exploitation of a person, organisation or activity in a way designed to make a profit.
Define media?
A diverse range of technologies that act as a means of mass communication.
What are 4 different styles of media?
Broadcast media, Internet + social media, Print media, Outdoor media.
What is a sponsor?
An individual or group, usually a company, which provides support to an event, activity, person or organisation.
In what 3 forms can sponsorship occur in?
Financial, Clothing + equipment + footwear, Facilities.
Give 3 Positive and Negative impacts of media and sponsorship on performers.
Positives:
- Higher wages.
- Creates role models.
- More money to pay for better coaching and training programmes.
Negatives:
- Increase pressure, reducing enjoyment.
- Allows mistakes to become very public.
- Performers must maintain their appeal to sponsors and the media, distracting them from training.
Give 2 Positive and Negative impacts of media and sponsorship on officials.
Positives:
- Create hero’s + role models.
- Allows more money + professionalism to be placed onto this career path.
Negatives:
- Pressure + reduced enjoyment.
- Criticising mistakes the officials made publicly.
Give 2 Positive and Negative impacts of media and sponsorship on the sport.
Positives:
- Increases grass-root participation.
- The prize funds and rewards for winning are bigger.
Negatives:
- Minority sports and women get less coverage.
- Sponsors may sell products that promotes poor lifestyle choices e.g. cigarettes.
Give 2 Positive and Negative impacts of media and sponsorship on the audience.
Positives:
- Events are scheduled + broadcasted so spectators can support their team.
- Commentary educates the viewers at home.
Negatives:
- Timing of an event gets changes to suit worldwide audiences, meaning performers may be obliged to play at night.
- More people may stay at home to watch the event, impacting the atmosphere and spectator numbers.
Give 2 Positive and 1 Negative impacts of media and sponsorship on the sponsor/company.
Positives:
- Sponsors name is linked to a healthy + positive environment.
- Sponsor is advertised to a wide audience.
Negatives:
- If performer is poorly chosen or is related to a scandal, it can have a negative effect on the brands reputation.
What sports is Hawkeye used in?
Tennis + Cricket.
What does performance analysis aid do?
Monitors fitness or records a performer’s movement
What do television match officials do and what sports do they operate in?
- Check and review the decisions made by the on-field match officials.
- Rugby, football + cricket.
What is etiquette?
An unwritten rule in an activity to respect the sport and the opposition.
What is sportsmanship?
Conforming to the rules of a sport in a gracious manner, regardless of a win or a loss.
What is gamesmanship?
Attempting to gain an advantage by stretching the rules to their limit.
What does the PED Anabolic Agents do?
- Promotes bone growth.
- Reduces recovery time.
What does the PED Diuretics do?
- Removes fluid from body.
- Elevated urine excretion.
What does the PED Narcotic Analgesics do?
- Reduces pain.
What does the PED Peptide Hormones do?
Stimulates natural hormones e.g. red blood cells (more oxygen capacity).
What does the PED Stimulants do?
- Increases alertness via the Central Nervous System.
What does the PED Beta Blockers do?
- Steady nerves.
- Controls heart rate - allowing a relaxing effect.
What does the PED Blood Doping do?
- Blood is removed and frozen then re-injected before a competition to increase oxygen-carrying capacity.
- Improves aerobic capacity.
