Chapter 5: Writing the Opinion Column Flashcards

1
Q

No newspaper would be complete without this. It contains a staple of columnists.

A

op-ed page, the page “opposite the editorial”

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2
Q

This page, together with the editorial page, is the heart of the page. It is its true voice.

A

op-ed page, the page “opposite the editorial”

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3
Q

Like any other form of newswriting, this is based on facts not fiction. At the same time, it is usually focused on one particular aspect of an issue. It never tries to be as comprehensive as a news article or feature. In fact, a series of opinion pieces can be written on just one issue, each article breaking down the issue and looking at it from various angles.

Unlike a news story that aims to simply inform readers of the Ws and H, it often takes a stand on an issue. Moreover, it usually seeks to persuade or convince readers to share the same stand.

A

opinion piece

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4
Q

This is a key element in an opinion column.

A

Persuasion

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5
Q

Since persuasion is a key element in an opinion column, it follows that having _ is necessary for a writer.

A

conviction

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6
Q

_ can range from uber serious, such as editorials and news analyses, to humorous and light.

A

Opinion articles

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7
Q

However, in the case of a _, the choice of style (i.e., being serious or funny) is made from prior to the publication of the first column article.

A

newspaper column

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8
Q

Apart from the 5 Cs of effective writing (clear, concise, correct, credible, and complete), columnists are also consistent. A _ does not swing back and forth between two extremes. The style he/she chooses gives the column its personality and the columnist his/her voice.

A

columnist’s style

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9
Q

Slang for a tech-savvy illiterate.

A

Jejemon

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10
Q

The typical forms of opinion writing.

A

Editorial, News analysis, Humor, Reviews, Specialized commentary, Advice

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11
Q

An opinion article written by a senior editor, which expresses the sentiments of the editorial board regarding a particular issue.

A

Editorial

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12
Q

It is usually an opinion piece regarding a current issue; however, it could also be a “behind-the-scene” look at a news story or additional but unverified data regarding a news story that a journalist was covering.

A

News analysis

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13
Q

Ellen Tordesilla’s column in Malaya.

A

Making Life Worth Living

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14
Q

A satirical or witty column that makes fun of life’s contradictions (e.g., Jessica Zafra’s column in the Philippine Star) or the online opinion blog “The Professional Heckler.

A

Humor

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15
Q

A writer’s assessment of a new book, movie, or restaurant, such as Nestor Torre’s column “Viewfinder” in the Philippine Daily Inquirer.

A

Reviews

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16
Q

A column about a specialized field. This type of column is usually written by a professional from that field, an enthusiast or a hobbyist. For example, Tessa Jazmines’ sports column, “Part of the Game,” in Business Mirror.

A

Specialized commentary

17
Q

An interactive column that solicits questions from readers. Like a specialized column, it is written by someone with experience in the field; for example, a column on parenting could be written by a guidance counselor or experienced family psychology expert such as Jose Sison’s “A Law a Day” in the Philippine Star.

A

Advice

18
Q

Provides people what they want to read about. It should be timely and significant to the target audience.

A

effective opinion piece

19
Q

Three basic parts of an opinion piece. Its structure is similar to an essay, except that it begins with a newswriting lead.

A

introduction, body, conclusion

20
Q

Could be in the form of statistics, laws and policies, or anecdotes and experiences.

A

Facts

21
Q

The attribution of human characteristics to anything other than a human being.

A

Personification

22
Q

For a high school paper, this gives each new editorial team a chance to let their voices be heard.

A

Editorial Column

23
Q

Usually written by the editor in chief or managing editor, but reflects not only the voice of that person but the collective voice of the editorial staff.

A

editorial

24
Q

An editorial tackles a timely issue, which the editors decide upon in a so-called _. During this conference, editors brainstorm for topics that would be the best issue to discuss and come up with a consensus on the paper’s stand.

A

story conference

25
Q

Types of editorial.

A

Explanatory, Interpretative, Critique, Persuasive, Praise

26
Q

This type of editorial seeks to give readers a better understanding of an issue and the particular approach a paper had taken in covering an issue. It could be sort of a behind-the-scene story of the challenges reporters faced in covering a story. For example, an editorial on the earthquake that hit Baguio some years ago explained that the reporters had to hike around 16 kilometers to Baguio and brave the dangers of an avalanche just to get the story.

A

Explanatory

27
Q

Similar to a news analysis, this type of editorial seeks to interpret a timely event, telling the readers the editors’ view of the situation. For example, during the 2010 elections, an editorial could focus on whether people should believe in the polls and why it is considered newsworthy.

A

Interpretative

28
Q

This type of editorial makes a critical assessment of policies, actions, and decisions. It can identify problems the policies or actions create or present alternatives to the decisions taken. For example, an editorial of this type could be a critique of the new tax law. For a school paper, it could be a review of the new policy for removing the sale of junk food in the canteen.

A

Critique

29
Q

While all editorials are generally persuasive, this type of editorial aims to influence readers into accepting a solution or action proposed by the newspaper. For example, an editorial can persuade readers to boycott a certain product that uses child labor as part of its production process, or it can persuade readers of the importance of segregating waste.

A

Persuasive

30
Q

Editorials could be used to praise an achievement by a person or institution. It could also serve as a tribute to someone, like a retiring school principal.

A

Praise

31
Q

An eight-year-old reader who asked, “Is there a Santa Claus?” from the most famous editorial in western history written in 1897 for the New York Sun.

A

Virginia O’Hanlon

32
Q

One of the classic editorials in Philippine history, written on March 18, 1972 for the Philippines Free Press.

A

Same Dog, Different Collar?