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English Journalism > Chapter 8: Planning the Campus Paper > Flashcards

Chapter 8: Planning the Campus Paper Flashcards

1
Q

It informs its readers, is consistent in writing style and design, comes out on schedule, is ethical in its content, and serves the purpose of its community.

A

effective campus paper

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2
Q

Before starting a campus paper, the _ should have the abovementioned goals firmly in mind as he/she forms an editorial team. It is not just a matter of having good writers, there is also a need to sit down with the editorial team, formulate the paper’s vision-mission, and make a plan before actually getting started.

A

campus paper adviser

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3
Q

An _ should be formed from the best writers in the class.

A

editorial team

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4
Q

The first step for the editorial team that will determine the subeditors needed for the newsroom.

A

Decide the sections of the paper.

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5
Q

This will help the team decide the paper’s size, frequency, type of paper, and number of pages.

A

Knowing the school’s budget for the campus paper.

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6
Q

Based on experience, the most economical size is _, the size of two sheets of letter-sized bond paper.

A

11” x 17”

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7
Q

The most economical number of pages is divisible by?

A

4

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8
Q

A paper should have a minimum of?

A

eight (8) pages

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9
Q

A paper should have a minimum of eight (8) pages, but the ideal number is?

A

16 pages

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10
Q

Those with a bigger budget can opt for the _.

A

standard tabloid size

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11
Q

A printing press may try to convince you that the best paper is _, but actually glossy paper makes text harder to read and is more appropriate for magazines than newspapers.

A

coated-2-sides (C2S)

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12
Q

If you have enough budget, opt for _ or _ grams per square meter (gsm) bookpaper.

A

110 or 120 grams per square meter (gsm) bookpaper

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13
Q

It is also an option for those with low budget, although the price difference may be minimal.

A

Good-quality newsprint

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14
Q

After choosing the paper quality and size, the next thing to consider are the elements of design:

A

fonts, number of columns, color

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15
Q

A design draft is often referred to as a _.

A

dummy

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16
Q

It is the term used to denote the typeface of letters, numbers, punctuation marks, and other symbols. The type of _ gives readers visual cues and tells them if this page has serious or light content.

A

Font

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17
Q

Font’s size is referred to as?

A

point

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18
Q

Font’s size is referred to as “point”, which is actually _ of an inch.

A

1/72 of an inch

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19
Q

The font size of the body text of a national newspaper is usually _ points.

A

9 or 10 points

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20
Q

Two basic types of fonts:

A
  1. “serif”, which has marks at the end of each stroke (e.g. Times New Roman)
  2. “sans serif”, which has none (e.g. Tahoma)
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21
Q

Most print designers prefer the serif fonts for _ because it is easier to read even in small print.

A

body text

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22
Q

Most print designers prefer the sans serif for _ because the former is easier to read even in small print.

A

headlines

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23
Q

Serious material, like news, should have a serious font such as _ or _.

A

Times New Roman or Garamond

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24
Q

Serious material, like news, should have a serious font such as Times New Roman or Garamond; while the literary or fun pages could experiment with new fonts such as:

A

Gigi, French Script, Rage Italic

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25
Q

The editorial team should decide on the following:

A

the type and size of fonts for the body text, headlines, and subheads of most of its pages

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26
Q

Banner stories (i.e., front-page headline) should have the biggest font, usually _.

A

40 points up

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27
Q

There should be standard sizes for fonts of less important stories, for instance, _ for next most important stories and _ for smaller stories.

A

32 points; 20 points

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28
Q

Ideally, there should be only a maximum of _ types of fonts in the serious pages.

A

three

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28
Q

Another thing to consider is _.

A

color

29
Q

The most economical choice is a _ paper.

A

one-color

30
Q

But to make the paper interesting yet economical, it is best to have the outer spread (front and back pages) printed in _ but have the inside pages printed in _ (preferably black, dark blue, or dark brown).

A

full color; one color

31
Q

It also gives the paper a distinct look. This should be consistent within all pages of the paper, even in the literary pages.

A

number of columns

32
Q

Respecting _ gives the paper a sense of order and consistency. It does not make the paper monotonous if the designer knows how to play around with it.

A

column inches

33
Q

A _ of the newspaper is usually drawn to help the editors visualize the look of the paper even before the design is laid out on the computer. It shows the editor how much space is still available for the news stories.

A

dummy

34
Q

In mainstream newspapers, _ is also drawn by the advertising department to show the editors the ad placements on their respective pages.

A

a set of dummies

35
Q

The _ should choose how many columns there should be in the publication to give the paper a distinct look.

A

designer

36
Q

The term describing open space between design elements.

A

White Space

37
Q

White Space is also known as?

A

Negative Space

38
Q

While it is not always a conscious part of design, it is important to examine if the page has enough _ to maintain balance and readability. This pertains to the empty space between words, paragraphs, in or around a picture, and in between elements. A page will look too cramped if it lacks _.

It can be between letters, words, or paragraphs of text; space in and outside of graphics, and between all of the elements of the page. It is necessary for providing spatial relationships between page objects, and actually guides readers’ eyes from one area of the page to another.

A

white space

39
Q

Are all white space good?

A

No. Unattractive rivers within your text are created when you “force justify” text alignment. This makes the page look unprofessional and should be corrected by minor editing, for instance, by adding or removing words from the sentence.

40
Q

These can be used to add order, emphasis, and rhythm to the page. It makes the page more interesting and easy to read.

A

Lines and shapes

41
Q

Layout using _ to separate design elements [or to separate sections that give the paper a clean and orderly look].

A

lines

42
Q

These (from pictures or graphics) can be used to attract attention. They can make the page look more interesting.

A

Unusual shapes

43
Q

Photos should always have a _, which also guides the printing press in aligning a photo to the page. Unless it is part of the design, the _ should be more than a hairline.

A

border

44
Q

Last but not least, among the design elements is the _ of the items (text, pictures, and graphics) on your page. It signifies the readers what is important, it attracts attention as to what they should read or see first, and helps achieve balance.

A

Size

45
Q

a picture paints _

A

a thousand words

46
Q

These give life to a page and a good _ attracts readers. On the other hand, a bad one can destroy an otherwise good layout.

A

Photographs

47
Q

The _ is just as important as its composition.

A

quality of the photograph

48
Q

Photograph for newspapers should have a high resolution (for a digital camera, it is _ megapixels and higher); otherwise, the pictures become pixilated and unrecognizable.

A

5 megapixels and higher

49
Q

Pictures taken using _ should be avoided since these are usually low-resolution photographs or have a limited lens angle.

A

cellular phones

50
Q

The work of _ is not just picture taking. He/She should note of the event, day, and time of the photograph he/she takes as well as the names and titles/positions of the subjects of the photographs.

A

photojournalist

51
Q

These should be written by the photo editor, taking into account the story that the photograph accompanies. They should not state the obvious but give additional data or context to the photograph.

A

Photo captions/Captions

52
Q

Part and parcel of designing the newspaper is _.

A

deciding on the sections

53
Q

This is the most important section of the paper because it contains most important news of the day.

A

Front page

54
Q

It identifies the paper’s motto or marketing pitch. It can go profound or it can simply state a fact.

A

Tagline

55
Q

This shows the logo of the newspaper.

A

Masthead

56
Q

This line gives the date of publication of that particular issue. Sometimes this also includes the price of the paper.

A

Day/Date/Volume or issue

57
Q

This refers to the font used for the body of the story.

A

Body text

58
Q

This refers to the text that identifies or describes the photograph on the stage.

A

Photo caption

59
Q

This refers to the main headline of the newspaper. It carries the biggest font size to let readers know that this is the most important story of the day.

A

Banner

60
Q

This shows the name/s of journalist/s who wrote the article.

A

Byline

61
Q

It tells the readers where to find the rest of the story if it did not fit the front page.

A

Jump

62
Q

Some newspapers carry what is called “_”. These are teasers found on the upper left or right of the masthead that point to human-interest stories that are found on another page inside the paper.

A

ears

63
Q

The first page of the newspaper that contains the most important news of the day.

A

Front page

64
Q

The page that contains the editorial and opinion columns of the paper. It also contains the masthead with the list of the editors.

A

Op-ed page

65
Q

This page contains the most important business news of the day. It also has the results of the previous day’s stockmarket and the exchange rates.

A

Business page

66
Q

This refers to the page that contains all the political and socioeconomic news of the day that are not on the front page.

A

Nation page

67
Q

The page with the updates on sports, games, and athletes.

A

Sports page

68
Q

This page contains movie and restaurant reviews as well as other cultural features.

A

Arts and leisure

69
Q

This is the section of the paper that contain the small advertisements and announcements. This page is usually situated next to the obituary page, which contains the notices of deaths sent by readers.

A

Classified ads

70
Q

These are usually less complex, although they can choose to mimic the mainstream media.

A

Campus papers

English Journalism (6 decks)

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