Chapter 8: Planning the Campus Paper

Question 1

It informs its readers, is consistent in writing style and design, comes out on schedule, is ethical in its content, and serves the purpose of its community.

Answer 1

effective campus paper

Question 2

Before starting a campus paper, the _ should have the abovementioned goals firmly in mind as he/she forms an editorial team. It is not just a matter of having good writers, there is also a need to sit down with the editorial team, formulate the paper’s vision-mission, and make a plan before actually getting started.

Answer 2

campus paper adviser

Question 3

An _ should be formed from the best writers in the class.

Answer 3

editorial team

Question 4

The first step for the editorial team that will determine the subeditors needed for the newsroom.

Answer 4

Decide the sections of the paper.

Question 5

This will help the team decide the paper’s size, frequency, type of paper, and number of pages.

Answer 5

Knowing the school’s budget for the campus paper.

Question 6

Based on experience, the most economical size is _, the size of two sheets of letter-sized bond paper.

Answer 6

11” x 17”

Question 7

The most economical number of pages is divisible by?

Answer 7

4

Question 8

A paper should have a minimum of?

Answer 8

eight (8) pages

Question 9

A paper should have a minimum of eight (8) pages, but the ideal number is?

Answer 9

16 pages

Question 10

Those with a bigger budget can opt for the _.

Answer 10

standard tabloid size

Question 11

A printing press may try to convince you that the best paper is _, but actually glossy paper makes text harder to read and is more appropriate for magazines than newspapers.

Answer 11

coated-2-sides (C2S)

Question 12

If you have enough budget, opt for _ or _ grams per square meter (gsm) bookpaper.

Answer 12

110 or 120 grams per square meter (gsm) bookpaper

Question 13

It is also an option for those with low budget, although the price difference may be minimal.

Answer 13

Good-quality newsprint

Question 14

After choosing the paper quality and size, the next thing to consider are the elements of design:

Answer 14

fonts, number of columns, color

Question 15

A design draft is often referred to as a _.

Answer 15

dummy

Question 16

It is the term used to denote the typeface of letters, numbers, punctuation marks, and other symbols. The type of _ gives readers visual cues and tells them if this page has serious or light content.

Answer 16

Font

Question 17

Font’s size is referred to as?

Answer 17

point

Question 18

Font’s size is referred to as “point”, which is actually _ of an inch.

Answer 18

1/72 of an inch

Question 19

The font size of the body text of a national newspaper is usually _ points.

Answer 19

9 or 10 points

Question 20

Two basic types of fonts:

Answer 20

1. “serif”, which has marks at the end of each stroke (e.g. Times New Roman)
2. “sans serif”, which has none (e.g. Tahoma)

Question 21

Most print designers prefer the serif fonts for _ because it is easier to read even in small print.

Answer 21

body text

Question 22

Most print designers prefer the sans serif for _ because the former is easier to read even in small print.

Answer 22

headlines

Question 23

Serious material, like news, should have a serious font such as _ or _.

Answer 23

Times New Roman or Garamond

Question 24

Serious material, like news, should have a serious font such as Times New Roman or Garamond; while the literary or fun pages could experiment with new fonts such as:

Answer 24

Gigi, French Script, Rage Italic

Question 25

The editorial team should decide on the following:

Answer 25

the type and size of fonts for the body text, headlines, and subheads of most of its pages

Question 26

Banner stories (i.e., front-page headline) should have the biggest font, usually _.

Answer 26

40 points up

Question 27

There should be standard sizes for fonts of less important stories, for instance, _ for next most important stories and _ for smaller stories.

Answer 27

32 points; 20 points

Question 28

Ideally, there should be only a maximum of _ types of fonts in the serious pages.

Answer 28

three

Question 28

Another thing to consider is _.

Answer 28

color

Question 29

The most economical choice is a _ paper.

Answer 29

one-color

Question 30

But to make the paper interesting yet economical, it is best to have the outer spread (front and back pages) printed in _ but have the inside pages printed in _ (preferably black, dark blue, or dark brown).

Answer 30

full color; one color

Question 31

It also gives the paper a distinct look. This should be consistent within all pages of the paper, even in the literary pages.

Answer 31

number of columns

Question 32

Respecting _ gives the paper a sense of order and consistency. It does not make the paper monotonous if the designer knows how to play around with it.

Answer 32

column inches

Question 33

A _ of the newspaper is usually drawn to help the editors visualize the look of the paper even before the design is laid out on the computer. It shows the editor how much space is still available for the news stories.

Answer 33

dummy

Question 34

In mainstream newspapers, _ is also drawn by the advertising department to show the editors the ad placements on their respective pages.

Answer 34

a set of dummies

Question 35

The _ should choose how many columns there should be in the publication to give the paper a distinct look.

Answer 35

designer

Question 36

The term describing open space between design elements.

Answer 36

White Space

Question 37

White Space is also known as?

Answer 37

Negative Space

Question 38

While it is not always a conscious part of design, it is important to examine if the page has enough _ to maintain balance and readability. This pertains to the empty space between words, paragraphs, in or around a picture, and in between elements. A page will look too cramped if it lacks _. It can be between letters, words, or paragraphs of text; space in and outside of graphics, and between all of the elements of the page. It is necessary for providing spatial relationships between page objects, and actually guides readers' eyes from one area of the page to another.

Answer 38

white space

Question 39

Are all white space good?

Answer 39

No. Unattractive rivers within your text are created when you "force justify" text alignment. This makes the page look unprofessional and should be corrected by minor editing, for instance, by adding or removing words from the sentence.

Question 40

These can be used to add order, emphasis, and rhythm to the page. It makes the page more interesting and easy to read.

Answer 40

Lines and shapes

Question 41

Layout using _ to separate design elements [or to separate sections that give the paper a clean and orderly look].

Answer 41

lines

Question 42

These (from pictures or graphics) can be used to attract attention. They can make the page look more interesting.

Answer 42

Unusual shapes

Question 43

Photos should always have a _, which also guides the printing press in aligning a photo to the page. Unless it is part of the design, the _ should be more than a hairline.

Answer 43

border

Question 44

Last but not least, among the design elements is the _ of the items (text, pictures, and graphics) on your page. It signifies the readers what is important, it attracts attention as to what they should read or see first, and helps achieve balance.

Answer 44

Size

Question 45

a picture paints _

Answer 45

a thousand words

Question 46

These give life to a page and a good _ attracts readers. On the other hand, a bad one can destroy an otherwise good layout.

Answer 46

Photographs

Question 47

The _ is just as important as its composition.

Answer 47

quality of the photograph

Question 48

Photograph for newspapers should have a high resolution (for a digital camera, it is _ megapixels and higher); otherwise, the pictures become pixilated and unrecognizable.

Answer 48

5 megapixels and higher

Question 49

Pictures taken using _ should be avoided since these are usually low-resolution photographs or have a limited lens angle.

Answer 49

cellular phones

Question 50

The work of _ is not just picture taking. He/She should note of the event, day, and time of the photograph he/she takes as well as the names and titles/positions of the subjects of the photographs.

Answer 50

photojournalist

Question 51

These should be written by the photo editor, taking into account the story that the photograph accompanies. They should not state the obvious but give additional data or context to the photograph.

Answer 51

Photo captions/Captions

Question 52

Part and parcel of designing the newspaper is _.

Answer 52

deciding on the sections

Question 53

This is the most important section of the paper because it contains most important news of the day.

Answer 53

Front page

Question 54

It identifies the paper's motto or marketing pitch. It can go profound or it can simply state a fact.

Answer 54

Tagline

Question 55

This shows the logo of the newspaper.

Answer 55

Masthead

Question 56

This line gives the date of publication of that particular issue. Sometimes this also includes the price of the paper.

Answer 56

Day/Date/Volume or issue

Question 57

This refers to the font used for the body of the story.

Answer 57

Body text

Question 58

This refers to the text that identifies or describes the photograph on the stage.

Answer 58

Photo caption

Question 59

This refers to the main headline of the newspaper. It carries the biggest font size to let readers know that this is the most important story of the day.

Answer 59

Banner

Question 60

This shows the name/s of journalist/s who wrote the article.

Answer 60

Byline

Question 61

It tells the readers where to find the rest of the story if it did not fit the front page.

Answer 61

Jump

Question 62

Some newspapers carry what is called "_". These are teasers found on the upper left or right of the masthead that point to human-interest stories that are found on another page inside the paper.

Answer 62

ears

Question 63

The first page of the newspaper that contains the most important news of the day.

Answer 63

Front page

Question 64

The page that contains the editorial and opinion columns of the paper. It also contains the masthead with the list of the editors.

Answer 64

Op-ed page

Question 65

This page contains the most important business news of the day. It also has the results of the previous day's stockmarket and the exchange rates.

Answer 65

Business page

Question 66

This refers to the page that contains all the political and socioeconomic news of the day that are not on the front page.

Answer 66

Nation page

Question 67

The page with the updates on sports, games, and athletes.

Answer 67

Sports page

Question 68

This page contains movie and restaurant reviews as well as other cultural features.

Answer 68

Arts and leisure

Question 69

This is the section of the paper that contain the small advertisements and announcements. This page is usually situated next to the obituary page, which contains the notices of deaths sent by readers.

Answer 69

Classified ads

Question 70

These are usually less complex, although they can choose to mimic the mainstream media.

Answer 70

Campus papers