Chapter 6 Flashcards
(2 cards)
1
Q
Cognitive Dissonance (Festinger)
A
The discomfot that people feel when two cognitions (beliefs, attitudes) conflict, or when they behave in ways that are inconsistent with their conception of themselves
2
Q
Self-affirmation
A
In the context of dissonance theory, a way of reducing dissonanc by remindined oneself of one or more of one’s positive attributes
