Chapter 6 Flashcards
(11 cards)
people give their opinion by picking the best of two or more options
forced-choice questions
scale from “strongly agree” to “strongly disagree”
Likert scale
asking two questions in one
double-barreled question
when people say “yes” or “strongly agree” to every item instead of thinking carefully about each one
acquiescence
playing it safe by answering in the middle of the scale, especially when survey items are controversial
fence sitting
when respondents are embarrassed, shy, or worried about giving an unpopular opinion, they will not tell the truth on a survey or other self-report measure
socially desirable responding (faking good)
when a researcher watches people or animals and systematically records how they behave or what they are doing
observational research
occurs when observers’ expectations influence their interpretation of the participants’ behaviors or the outcome of the study
observer bias
when the observers inadvertently change the behavior of those they are observing, such that the participant behavior changes to match the observers’ expectations
observer effects
the observers are unaware of the purpose of the study and the conditions to which participants have been assigned
masked design (aka blind design)
a change in behavior when study participants know another person is watching
reactivity
