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Entrepreneurial Management > Chapter 7 > Flashcards

Chapter 7 Flashcards

(5 cards)

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0
Q

Produktdesign und technische Entwicklung

A
  1. Produktverbesserungen

2. Produktweiterentwicklungen

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1
Q

Marketing-Plan

A

z.B. BCG-Portfolio

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2
Q

Produktion

A

Produktionszyklus

z.B. PLZ-Konzept

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3
Q

Produktlebenszyklus

A
  1. Einführung
  2. Wachstum
  3. Reife
  4. Sättigung
  5. Niedergang
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4
Q

Management-Team

A

Schlüsselpersonen

z.B. Organigramm

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