Chapter 7 Flashcards
(22 cards)
Cognitively based attitude
Basing an attitude off thoughts, rational thinking, and reasoning. “We should use nuclear power because it’s safer than any other energy source, and great for the environment”
Affectively based attitude
Basing an attitude off feelings, and values, instead of taking the whole picture and evidence into account. “I don’t trust doctors so vaccines are bad” or “We shouldn’t use nuclear power because i am scared of it”
Based Attitude
“I love throwing chunks of Marble, the state rock of Vermont, at innocent people”
Behaviorally based attitude
Attitude based on your own behavior by observing it and drawing conclusion, such as justification of effort or justification of harmful acts.
Explicit attitudes
Attitudes we aren’t afraid to share and express openly, and can easily report on.
Implicit attitudes
Attitudes we might not even know we have, existing often outside of conscious awareness, subconscious bias.
Implicit/explicit attitudes in regards to childhood vs adulthood.
Implicit attitudes are based on what happened in childhood, explicit attitudes are based on recent experiences. People with a positive relationship with an overweight mother would have positive implicit attitudes towards overweight people even if their explicit attitudes are negative.
3 aspects of attitudes are:
Affective (how we feel about something), Behavioral (how we act about something), and Cognitive (how we think about something). These don’t always line up.
Attitude accessibility
How easily an attitude about something can be remembered/accessed. High attitude accessibility is a predictor for spontaneous behaviors.
what relevancy does the Degree of Experience have on attitude accessibility?
The more personal experience someone has with something, the more easily they will be able to access their attitude about it.
Theory of Planned Behavior
When people have the time to think about a decision, the most important predictor for what decision they will make is their intention.
Behavioral intention has 3 factors, what are they?
Attitude towards that behavior (Its’ good to save money), Subjective norms (Red is my color), and perceived behavioral control (I can choose this!)
Studies about specific attitudes have found that the more ___ a question is about a certain behavior or attitude, the more accurate responses to it will be to predict behavior.
In short, the more ____ an attitude about something is, the more it can be used to predict intentional behavior.
HINT: correlation of the question “attitude on birth control” to predict someone’s behavior was very low, but “attitude on using birth control pills in the next 2 years” was very high.
Specific
Persuasive communication
Communication trying to convince someone of something.
Yale Attitude Change Approach
The study of the conditions under which people are most likely to change their attitudes in response to persuasive messages, focusing on the source of the communication, the nature of the communication, and the nature of the audience
3 aspects of the Yale Attitude Change Approach
WHO is the Source of the communication (legitimacy, attractiveness), WHAT is the Nature of the communication (More persuaded by messages that don’t seem to be trying to convince them, that show both sides, and that are shown early/first.), and TO WHOM is the communication given to (people who are distracted, not intelligent, moderate self esteem, and young (18-25) are the easiest to persuade.)
Sleeper effect
People often forget the source of communication, and are more likely to believe it over time because of this, even if it’s not credible.
Elaboration Likelihood Model
Central vs peripheral route
Central route
my autistic friend is more prone to this, thinking about things regardless of personal involvement, rationally and cognitively.
peripheral route
Not paying attention, more likely to judge based on appearance, attractiveness, feelings.
Predictors for using central route
Personality (need for cognition), mood (neutral or negative, focused), and personal relevancy.
Which, between the central and peripheral route, is more likely to produce long-lasting cognitions and attitudes about something?
Central route. Peripheral route is more temporary, easier to change their mind.
