Chapter 7 Flashcards
(42 cards)
Consumerism
Economic theory:
More people buy, better it is for economy
F —> consumer behaviour
Identity Health and safety Environment Marketing Jobs
F —> consumer choices
Cost
Conformity
Beliefs and values
Schools/junk food
- too tempting for children
- meant to provide role-modelling and education
- teach health then contradict
- want to ban
Product-labelling laws
In Canada and US
Requiring ingredient list for foods and cosmetics
Airbags and seatbelts/CAD + US
Seatbelts yes (2007 CAD) Airbags only US
2004
CAD established task force to investigate trans fat issue
Asked companies to voluntarily reduce
CAD consumer spending 2006
400 billion on products and services
Consumer spending accounted for 70% economic activity
Tax breaks + other measures
Encourage consumer spending to keep economies growing
Packaging accounts for … of waste
-||- of plastic produced
33.3%
25%
Formaldehyde, phenol, xylene
Toxins emitted fork manufacturing
CAD and Us regulate
A,o7tn fo toxins industries can release into atmosphere
Open-pit copper mine
Largest human-made hole on earth
Kennecott mine, Salt Lake City
Mine representing
Decision making about how to use scarce resources
Leah gasoline
Banned in US and CAD
Negative effects on human health
Energy-efficient options
Gov programs label appliances
5 ad techniques
Bandwagon effect Emotional appeal Glittering generalities Plain folks appeal Testimonials Scientific appeal
Encourages buying of product or service cuz everyone else
Bw effect
Strong emotional language connecting with fears and desires
Emotional
Relates product product or service to words or images promising everything but delivering little or nun
GG
Relates product or services to experience of ordinary folks
Plain folks
Celebrities or experts to speak for
Testimonials
Statistics or scientific data to persuade
Scientific
Canada Comp Act
- no fixing prices
- uphold comp
- fair business practices ensured
- can’t make misleading false claims
- consumer choice and options/variety