Chapter 8

Question 1

Share

Answer 1

a direct reflection of a particular show’s competitive performance.

Question 2

The Public Broadcasting Act of 1967

Answer 2

united the educational stations into an important network

Question 3

A couple popular cable networks

Answer 3

ESPN and MTV

Question 4

Why do network and network-type content dominate television?

Answer 4

Availability, the audience, production and distribution

Question 5

The price of a syndicated program depends on what?

Answer 5

the market size, the level of competition between the stations in the market, and the age and popularity of the program itself

Question 6

First-run syndication

Answer 6

programming produced specifically for sale into syndication on a market-by-market basis.

Question 7

basic cable

Answer 7

local broadcast stations and services with broad appeal

Question 8

subscription TV

Answer 8

early experiments with over-the-air pay television

Question 9

Premium services come in two forms:

Answer 9

movie channels that offer packages and pay-per-view channels

Question 10

cord-cutting

Answer 10

viewers leaving cable and DBS altogether and relying on Internet-only television

Question 11

zero-TV homes

Answer 11

those that simply have no TV set

Question 12

VCR

Answer 12

video cassette recorder

Question 13

time-shifting

Answer 13

taping a show for later viewing

Question 14

zipping

Answer 14

fast-forwarding through taped commercials

Question 15

DVD

Answer 15

digital video disc

Question 16

Using a DVD….

Answer 16

subtitle a movie in a number of languages, search for specific scenes, bonus features

Question 17

DVR

Answer 17

digital video recorder, can rewind

Question 18

bandwidth

Answer 18

a communication channel’s information-carrying capacity

Question 19

Nipkow disc

Answer 19

first workable device for generating electrical signals suitable for the transmission of a scene

Question 20

pixel

Answer 20

the smallest picture element in an electronic imaging system such as a television or computer screen

Question 21

microwave relay

Answer 21

transmitting system in which super-high-frequency signals are sent from land-based point to land-based point

Question 22

nonlinear TV

Answer 22

watching television on our own schedules, not the programmer’s

Question 23

red scare

Answer 23

mccarthyism

Question 24

Edward R. Murrow

Answer 24

famous news reporter

Question 25

Walter Cronkite

Answer 25

the most trusted new anchor guy

Question 26

Linear TV

Answer 26

Having a set time to watch a tv program

Question 27

GTAM meter

Answer 27

Global television audience metering

Question 28

long-tail viewing

Answer 28

true measure of a TV program’s viewership over time, across multiple platforms, and on-demand

Question 29

total viewer impressions

Answer 29

TV audience measurement using the actual number of people watching rather than a percentage of possible viewers who tune in

Question 30

blank

Answer 30

blank

Question 31

clear time

Answer 31

when local affiliates carry a network’s program

Question 32

reverse compensation

Answer 32

fee paid by a local broadcast station for the right to be a network’s affiliate

Question 33

multiple system operator

Answer 33

a company owning several different cable television operations

Question 34

à la carte pricing

Answer 34

charging cable subscribers by the channel, not for tiers

Question 35

broadband

Answer 35

a channel with broad information-carrying capacity

Question 36

bundling

Answer 36

delivering television, VOD, audio, high-speed Internet access, long-distance and local phone service, multiple phone lines, and fax via cable

Question 37

What was the impact on television of the Quiz show scandal?

Answer 37

changed the way the networks did business. Advertising agencies would hire productions for specific sponsors and they had a say in it. Now the sponsors have to pay to be in programs and dont have a say

Question 38

What was the impact on television of the I Love Lucy?

Answer 38

Industry moved from New York to Hollywood, filmed reruns, and weekly series produced quicker and cheaper.

Question 39

What was the impact on television of the McCarthyism?

Answer 39

allowed television to demonstrate its enormous power as a vehicle of democracy and freedom.

Question 40

What was the impact on television of the Nielsen Ratings?

Answer 40

Started reporting television ratings.

Question 41

syndication

Answer 41

Sale of television content to stations on a market-by-market basis

Question 42

Premium Cable

Answer 42

cable television channels offered to viewers for a fee above the cost of their basic subscription

Question 43

importation of distant signals

Answer 43

delivery of distant television signals by cable television for the purpose of improving reception

Question 44

fiber optics

Answer 44

signals carried by light beams over glass fibers

Question 45

over-the-top

Answer 45

television delivery without the involvement of an MSO