Chapter 8

Question 1

What 4 metrics are used to analyze the economic environment of a country?

Answer 1

1: Economic analysis using metrics
2: Infrastructure and tech
3: sociocultural analysis
4: govt action

Question 2

list the 5 entry strategies.

Answer 2

1: direct investment
2: joint venture
3: strategic alliance
4: franchising
5: exporting

Question 3

List the three global product strategies.

Answer 3

1: glocalization
2: sell a product similar to that sold in home country w/minor adaptations
3: sell totally new products

Question 4

Economic analysis using metrics (3)

Answer 4

1: General economic environment
2: market size and pop growth
3: real income

Question 5

Infrastructure and tech (4)

Answer 5

1: transportation
2: channels
3: communication
4: commerce

Question 6

sociocultural analysis(5)

Answer 6

1: power distance
2: uncertainty avoidance
3: individualism
4: masculinity
5: time orientation

Question 7

govt action(4)

Answer 7

1: tariff
2: quota
3: exchange control
4: trade agreement

Question 8

direct investment

Answer 8

requires a firm to maintain 100% ownership of its operation facilities and offices in a foreign country, usually through subsidiaries. risk:5

Question 9

joint venture

Answer 9

when a firm entering a market pools resources with a local firm. Ownership, control, and profits are shared. risk:4

Question 10

strategic alliance

Answer 10

collab between independent firms. risk:3

Question 11

franchising

Answer 11

contractual agreement between the franchisee and franchisor to operate a business using the name and business format of the franchise.risk:2

Question 12

exporting

Answer 12

producing goods in one country and selling them in another. risk:1

Question 13

glocalization

Answer 13

selling the same product or service in both the home-country market and the host country