Exam 1 Flashcards
(25 cards)
What is the definition of marketing?
The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings, that have value for customers, clients, partners, and society at large
What are the four components of the marketing mix?
Product, Price, Place, Promotion
What are the various eras of marketing?
Production, Sales, Marketing, Value-based marketing
How are marketers connecting with customers through social and mobile media?
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Why is marketing important to an organization?
a
What are the components of the a marketing strategy
a
Describe the four macro strategies that can help a firm develop a sustainable competitive advantage.
a
Describe the five steps in creating a marketing plan?
a
What tool helps a marketer conduct a situation analysis?
a
Describe the four growth strategies.
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Describe the 4E’s
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Describe the Wheel of social media engagement.
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Describe the categories of social media.
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Describe how firms engage their customers using social media.
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Describe the steps in doing a social media marketing campaign
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Identify and describe the stages in the ethical decision making framework.
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What ethical questions should a marketing manager consider at each stage of the marketing plan?
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How has corporate social responsibility evolved since the turn of the 21st century?
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Why are marketers likely to be faced with more ethical dilemmas?
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How does corporate social responsibility programs help various stakeholders?
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List and describe the components of the immediate environment.
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List and describe the components of the macroenvironment.
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What is the different between country culture and regional culture?
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Describe some important social trends shaping consumer values and shopping behavior.
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