Chapters 7-9 Flashcards
(145 cards)
collectivism
a cultural orientation in which independence, autonomy, and self-reliance take priority over group allegiances
compliance
changes in behaviour that are elicited by direct requests
conformity
the tendency to change our perceptions, opinions, or behaviour in ways that are consistent with group norms.
door-in-the-face technique
a two-step compliance technique in which an influencer prefaces the real request with one that is so large that it is rejected
foot-in-the-door technique
a two-step compliance technique in which an influencer sets the stage for the real request by first getting person to comply with a much smaller request
informational influence
influence that produces conformity when a person believes others are correct in their judgments
minority influence
the process by which dissenters produce change within a group
low-balling
a two-step compliance technique in which the influencer secures agreement with a request but then increases the size of that request by revealing hidden costs
minority influence
the process by which dissenters produce change within a group
public conformity
a superficial change in overt behaviour, without a corresponding change of opinion, produced by real or imagined group pressure.
obedience
behaviour change produced by the commands of authority
social impact theory
the theory that social influence depends on the strength, immediacy, and number of source persons relative to target persons
that’s-not-all technique
a two-step compliance technique in which the influence4r begins with an inflated request, and then decreases its apparent size by offering a discount or bonus
that’s-not-all technique
a two-step compliance technique in which the influence4r begins with an inflated request, and then decreases its apparent size by offering a discount or bonus
Define social influence.
The term social influence refers to ways in which people are affected by the real and imagined pressures of others.
Distinguish three forms of social influence: conformity, compliance, and obedience.
Conformity, compliance and obedience vary in the degree of pressure exerted on an individual. They are not distinct “types” of influence. The influence may emanate from a group, a person, or an institution. The behaviour in question may be constructive (helpful), destructive (hurtful), or neutral. Social influence varies, as points along a continuum, according to the degree of pressure exerted on the individual. We do not always succumb to pressure. People may conform to maintain their independence from others; they may comply with direct requests or react with assertiveness; they may obey commands of authority or oppose powerful others in an act of defiance.
Distinguish between normative and informational influence.
Informational influence is the influence that produces conformity when a person believes others are correct in their judgments.
Normative influence is the influence that produces conformity when a person fears the negative social consequences of appearing deviant.
Distinguish between public conformity and private conformity.
Private conformity is the change in beliefs that occurs when a person privately accepts the position taken by others.
Public conformity is a superficial change in overt behaviour, without a corresponding change of opinion, produced by real or imagined group pressure.
Distinguish between majority and minority influence. Explain the different processes by which majorities and minorities can exert pressure to affect people’s behaviour.
Conformity increases with group size, but only to a point. Beyond the presence of three or four, additions to a group, are subject to the law of diminishing returns.
Ex: When a second light bulb is added to a room, the results are dramatic. When a tenth light is added, you can’t notice it.
Also, when more and more people express the same opinion, an individual is likely to suspect that they are acting either “in collusion”, or as a “spineless sheep”.
The size of the majority may influence the amount of pressure that is felt, but social norms give rise to conformity only when we know about and focus on those norms. (ex: See trash on the ground at an event, conform to littering, or, everyone is drinking at a party, might as well do it too).
This seems obvious, but people often misperceive what is normative-especially if others are too shy or embarrassed to publicly present their true feelings and thoughts.
Minority Influence:
The process by which dissenters produce change within a group.
Style: Majorities are powerful by virtue of their sheer numbers alone, while nonconformists derive power from the style of their behaviour. To exert influence, those in the minority must be forceful, persistent, and unwavering in support of their position. Yet at the same time, appear flexible and open-minded.
Why does a consistent behaviour style prove effective? Unwavering repetition draws attention from those in the mainstream, which is a necessary first step to social influence. Consistency also signals that the dissenter is unlikely to yield. 247
Majorities and minorities exert influence in very different ways. Majorities, because they have power and control, elicit public conformity by bringing stressful normative pressures to bear on the individual. But minorities, because they are seen as seriously committed to their views, produce a deeper and more lasting form of private conformity, or conversion, by leading others to rethink their original positions.
Explain how normative and informational influence and public and private conformity operate in Sherif’s and Asch’s studies.
Sherif’s study is an example of informational influence and private acceptance. He used an ambiguous task, so others provided a source of information and influenced the participants’ true opinions.
Asch’s study is an example of normative influence and public conformity. He used a task that required simple judgments of a clear stimulus, so most participants exhibited occasional public conformity in response to normative pressure but privately did not accept the groups’ judgments.
Compare several two-step request techniques that are effective in influencing compliance.
The foot in the door technique: A two-step compliance technique in which an influencer sets the stage for the real request by first getting a person to comply with a much smaller request.
Low Balling: A two-step compliance technique in which the influencer secures agreement with a request but then increases the size of that request by revealing hidden costs.
The door in the face: A two-step compliance technique in which an influencer prefaces the real request with one that is so large that it is rejected.
That’s Not All, Folks! A two-step compliance technique in which the influencer begins with an inflated request, and then decreases its apparent size by offering a discount or bonus.
Explain why the foot-in-the-door technique works.
One reason is based on self-perception theory- people infer their attitudes by observing their own behaviour. This is a two-step process at work. First, but observing your own behaviour in the first situation, you come to see yourself as the kind of person who is generally cooperative when approached with a request.
Second, when confronted with the heavier request, you seek to respond in ways that confirm this new self-image.
Explain why the low-balling technique works.
Even though people may suspect that they have been misled, they still go along with the sale. Why? One reason appears to be based on psychological commitment. Once people make a decision, they justify it to themselves by thinking of all its positive aspects. As they grow increasingly committed to a course of action, they grow resistant to changing their mind.
Another form of commitment is also at play. People feel a nagging sense of unfulfilled obligation to the person with whom they negotiated.
Explain why the door-in-the-face technique works.
One reason why this technique works may involve the principle of perceptual contrast. To the person exposed to a very large initial request, the second request seems smaller.
Another explanation for the effect involves the notion of reciprocal concessions. This refers to the pressure to respond to bargaining position. When a person backs down from a large request to a smaller one, we view that move as a concession that we should match by our own compliance.