ClASS 22 - survey research (quant)

Question 1

what is survey research?

Answer 1

qual or quant

2 characteristics

1. use self-reports
2. large sampling is good

Question 2

describe the cognitive process involved in responding to a survey item

Answer 2

read question

think about it (retrieval)

judgment formation

thinking about how to respond

response editing

Question 3

what are some things that effect survey response and how people think

Answer 3

context of the question

&

item order

Question 4

why can open ended questions be good?

Answer 4

so that you dont influence their thoughtds using closed-end surveys

Question 5

why can closed ended questions be good?

Answer 5

quick way to get quantitative data from people (e.g. what is your age)

Question 6

BRUSO

Answer 6

brief
relevant
unambiguous
specific
objective

Question 7

should you have an intro on a survey?

Answer 7

yes

do it so they are more willing to participate

Question 8

sampling types

Answer 8

probability sampling
non-probability sampling
convenience sampling
snowball sampling
quota sampling
self-selection sampling
simple random sampling
stratified random sampling (subgp)
proportionate sampling
disproportionate sampling
cluster sampling

Question 9

adequate sampling size

Answer 9

1000

Question 10

what is sampling bias?

Answer 10

the sample doesn’t represent the population good enough

Question 11

non-response bias

Answer 11

when nobody wants to do your survey :(

Question 12

how can you avoid the non-respose bias?

Answer 12

make your survey short

call, interview, follow up, sales lol

pay them?

Question 13

what are the four main ways to conduct a survey

Answer 13

1 in person
2 phone
3 mail
4 internet (goated)