Class 5

Question 1

Ethical Principles

Answer 1

1. Honesty
2. Integrity
3. Promise-keeping
4. Fidelity
5. Caring for others
6. Respect for others
7. Fairness
8. Responsible Citizenship
9. Pursuit of Excellence
10. Accountability

Question 2

Business Case for Action

Answer 2

• cut costs
• raise prices
• increase market share
• new business model