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Inbound Marketing > Class 8: Sending the Right Email to the Right Person > Flashcards

Class 8: Sending the Right Email to the Right Person Flashcards

1
Q

It is important to send the _____ email to the _____ person.

A

right

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2
Q

Email has a longer ____ than social media

A

lifespan

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3
Q

Email lets you be highly _____

A

personal

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4
Q

The use of email is ____

A

growing

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5
Q

Email marketing works for every stage of the _____ ______

A

inbound methodology

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6
Q

Email can help you ____ new customers

A

attract

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7
Q

Email can help you convert visitors into ____

A

leads

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8
Q

Email can help you nurture leads into ____

A

customers

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9
Q

Email can help you delight customers so that they become

A

promoters

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10
Q

Email is a cost-effective way to strengthen _______ with customers

A

relationships

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11
Q

The right content to the right audience at the right time equals ______

A

success

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12
Q

To improve deliverability, increase engagement and increase reach you should ______ your email list.

A

segment

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13
Q

Over time, your email list will _____

A

decay

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14
Q

Emailing purchased list increases your chances of being marked as ____

A

spam

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15
Q

Sending emails to ______ lists increases open rates and click through rates

A

targeted

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16
Q

Send content that _____ the buyer’s journey.`

A

follows

17
Q

Pay attention to who is visting the _____ page on your website.

A

pricing

18
Q

Email Best Practice: Identify a specific _____

A

goal

19
Q

Email Best Practice: ______ recipient information

A

personalize

20
Q

Email Best Practice: ______ email copy

A

personalize

21
Q

Email Best Practice: get to the _____

A

point

22
Q

Email Best Practice: address leads ______

A

directly

23
Q

Email Best Practice: use _______ language

A

actionable

24
Q

Email Best Practice: focus on _____, not features

A

benefits

25
Q

Email Best Practice: Use _______ CTAs

A

multiple

26
Q

Email Best Practice: Encourage ______

A

sharing

27
Q

Email Best Practice: Edit the ________

A

plain-text

28
Q

Email Best Practice: ______ for mobile

A

optimize

29
Q

Email Best Practice: ________ results

A

analyze

30
Q

Send your email from a ______ not a company

A

person

31
Q

As part of your analysis run ____ tests

A

A/B

32
Q

Take the time to ______ emails

A

optimize

33
Q

Use email to move prospects down the _______.

A

funnel

34
Q

Email can move leads through the

A

buyer’s journey

35
Q

Email is more effective than

A

social media

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