cognitive Flashcards
limitations of behaviourism
deny internal processes/cognition
exclude non-humans + animals
can’t account for attentional overload
what was chomsky’s criticism of skinner
said that there’s sommething in between stimulus –> response esp for language - nuanced processing ie cognition
tolman 1948 what did he find out using rats
internal mental representations - got better over time so created mental map
is two factors influence different stages (for additive factors) what’s their effect on reaction time
additive
describe interactive effect
when combined effect on reaction time is different from sum of individual effects, suggesting they influence different stages
if you increase the set size, which types of search will take longer?
serial exhaustive
what type of search do humans do
serial exhaustive
availability heuristic
overestimating the likelihood of events based on how easily memory/examples come to mind eg aeroplane accidents on news
anchoring bias
relying on first info encountered about something
certainty effect
overweight ourcomes perceived as certain or highly probable, not choose outcomes w lower probabilities. so choose sure gain of $30 to 80% chance to win $45. CONSERVATIVE ABOUT WINNING, RISK-TAKING WHEN LOSING
pseudo-certainty effect
people perceive outcome as certain even though it’s uncertain, particularly in multi-ctage games. forget/disregard uncertainty of getting to second road etc
inattentional blindness
dont process what we dont direct attention towards = invisible gorilla
change blindness
failure to notice change in stimulus when change occurs during disruption - character costume change between scenes, no one notices
early locus of selection
cuts attention early so only notice crude details
late locus of selection
cut off later, notice more + follow meaning - process meaning of something in unattended channel
flexible locus of selection
millie lavie, accouns for different context eg cognitive load = diff time
endogenous attention
you know what you’re looking for - waldo
exogfenous attention
qexternal stimulus catches ur eye
ICONIC memory duration
80-100 ms
ICONIC MEMORY capacity
large, quick MORE than echoic
ICONIC MEMORY time to decau
RAPID unless transferred to STM
ICONIC MEMORY evidence
sperling 1960, letters in grid - shown then asked only recall a few letters = fade quickly
ECHOIC memory duration
~8 sec
ECHOIC memory capacity
smaller than iconoic, lasts longer