Cognitive Approach: Explaining Consumer Behaviour Flashcards
1
Q
What is Authority Bias?
A
A tendency to accept views by those perceived to be an expert in a position of authority.
2
Q
What is Brand Loyalty?
A
Exclusively supporting a particular company’s products over time even when there are better alternatives.
3
Q
What is Direct Attribute Priming?
A
Highlighting desirable features of a product so this product is recalled when the customer considers that feature.
4
Q
What is Indirect Attribute Priming?
A
Associating the product with a broader context so this product is recalled when the consumer considers that context.
