Cognitive Approach: Memory Flashcards
1
Q
What is capacity?
A
Amount of info that can be kept in a memory store.
2
Q
What is duration?
A
Length of time the information can be retained in memory store
3
Q
What is encoding?
A
The process of converting info from one form to another. Allows for info to be passed between memory stores.
4
Q
What is sensory memory?
A
Memory stores for each of the five senses. Encoding responds to the sense itself. Huge capacity, small duration.
5
Q
What is short term memory?
A
Limited capacity memory store. Encoding is mainly acoustic, capacity is from 5-9 items and duration is up to 30 seconds without rehearsal.
6
Q
What is long term memory?
A
Permanent memory store. Has practically unlimited capacity. Encoding is mainly semantic.
