Comm 349 Midterm Flashcards
What is Entrepreneurship
Start or own a business, run a franchise etc
GEM= global entrepreneurship monitor
is an annual study of entrepreneurial activity
Nascent Entrepreneur
Someone who wants to start a business but has not launched it yet, just thinking about it
Necessity Driven Entrepreneur
those who started a business because they needed a source of income and do not have another source
Opportunity Motivated Entrepreneur
those who started a business because they needed a source of income and do not have another source
Owner Manager
Those who are connected to a business for 3 and a half years
Youth Entrepreneurs
Saskatchewan youth indicated that starting a business was relatively easy; our province has the highest score among others (65.2%) ages 18-24 and 25-34
Characteristics of Entrepreneurs “POP”
Passion
Opportunity Seeking
Persistence
Factors that contribute to entrepreneurial process
innovation, triggering event, implementation or growth
* 80% of people start companies based upon previous experience or areas that they are interested in
Ecosystem
includes all the entrepreneur directly or indirectly interacts with such as customers, suppliers and others internal ecosystems- internal operations
Opportunity
- If you want to be successful in starting your own business you must have an opportunity; to create something that is new or needed you must also have a management team and investors and lastly the resources
- Timing: a crucial part people have to be ready for this idea
Why choose entrepreneurship?
Satisfaction
Reward of profit
Be your own boss and make your own decisions
Lifestyle
What drawbacks
Cost
Hard work
Long hours
Stress
Fear of failure
Bazaar type of economy
Way of life, cultural and social buyers and sellers seek to maintain relationships with other sellers and buyers
Prices are established through negotiation with buyers often making the first offer
Firm Type of Economy
Price is set and standard no changing it
The new economy
Firms have established promotional offers and rewards programs giving benefits to higher spending customers then others
Companies are looking for alliances, airlines have done this by booking with one and going to a connecting flight with another company to get you to further destinations
The new economy is starting to reach negotiation process, for instance hotel pricing matching third party cites
The sharing economy
When you share a product or service for instance handyman rental or AirBNB, Uber
Canada= Entrepreneurial Hotbed
80% of all entrepreneurs say that starting a business was their best career decision, Canada is a great place to start a business and many new Canadians will open one, 50 or fewer employees is considered to be a small business, and more then 50 can often not be profitable
The opportunity space
- When suppliers have less power the entrepreneur has the power to negotiate the price
Macro trend
Over the last 50 years; the trend of dual-income households, obesity, sharing economy and urbanization. Look at the trends and how to adapt to changing your business to the changing world
* Changing what you offer for the age demographic
S-Curve
The diffusion of product acceptance over time, people watch the trends and see how it goes before trying a new product
Setting Price; Penetration pricing
producing more and selling more then the competition for less
Financial analysis
very important, to see the population and how many other competitors are around
Intrapreneurship- within a company
- Work for an organization, in charge of a department and still have the mindset of a entrepreneur they look for new opportunities and enjoy risks