Comm Theory Final Review Flashcards
1
Q
3 types of persuasion (Rhetoric)
A
emotional, logical, ethical
2
Q
Platonic rhetoric
A
deductive & dialectic
3
Q
Aristotlean rhetoric
A
inductive & empiricist
4
Q
epistemology (rhetoric)
A
based on probability
5
Q
Dramatism
A
analysis of language and thought as modes of action
6
Q
dramatistic pentad (dramatism)
A
act, agent, agency, scene, purpose
7
Q
dramatistic ratios
A
relative importance of any two terms of the pentad as determined by their relationship
8
Q
public utterance (dramatism)
A
something said or posted in public
9
Q
identification (dramatism)
A
the common ground between speaker and audience
10
Q
pentad affiliations: ACT
A
realism (actions louder than words)
11
Q
pentad affiliations: AGENT
A
determinism (couldn’t help it)
12
Q
pentad affiliations: AGENCY
A
idealism (mind and heart is what matters)
13
Q
pentad affiliations: SCENE
A
pragmatism (just get it done)
14
Q
pentad affiliations: PURPOSE
A
mysticism (meaning of life)
15
Q
narrative coherence (narative paradigm)
A
internal consistency, reliability
16
Q
narrative fidelity (narrative paradigm)
A
truthful and humane
17
Q
ideal audience (narrative paradigm)
A
believes in truth, beauty, etc; chooses “good reasons”
18
Q
phatic communication (narrative paradigm)
A
communication not based on words: paralinguistics and gestures
19
Q
life stories (narrative paradigm)
A
stories that come from own experience
20
Q
postmodernism
A
any claim of truth or moral superiority is suspect
21
Q
hyperreality (postmodernism)
A
recurrent media images feel more real than reality
22
Q
telemorphosis (Baudrillard, postmodernism)
A
society sees TV as reality
23
Q
eclecticism (postmodernism)
A
identity constructed of different styles, tastes, preferences, etc
24
Q
symbolic environment (media ecology)
A
the socially constructed, sensory world of meanings
25
Media Ecology theorist
Marshall McLuhan
26
Marshall McLuhan's theory
Media Ecology
27
Narrative Paradigm theorist
Walter Fisher
28
Walter Fisher's theory
Narrative Paradigm
29
social/symbolic constructionism (media ecology)
?
30
global village (media ecology)
worldwide electronic community where everyone knows everyone's business and all are somewhat testy.
31
tribal age (media ecology)
pre-literate; ear; community
32
literary age (media ecology)
visual; eye; private detachment
33
gutenberg 1450 (media ecology)
print; eye
34
electronic age (media ecology)
ear and eye; instant communication; return to global village
35
digital age (media ecology)
electronic tribes contentious over diverse beliefs and values; eye, hand
36
Semiotics theorist
Roland Barthes
37
Roland Barthes' theory
Semiotics
38
Semiology (semiotics)
European term for this area of study
39
signifier (semiotics)
physical form of the sign as we perceive it through our senses
40
signified (semiotics)
the meaning we associate with the sign
41
signified 1st order (semiotics)
denotative - descriptive without ideological content
42
signified 2nd order (semiotics)
connotative - mythic sign that has lost its historical referent
43
mixed sign model (semiotics)
signs/part-signs
44
de Saussure (semiotics)
Swiss linguist, coined term semiology
45
Peirce's types of signs (semiotics)
Icon, Symbol, Index
46
economic determinism (cultural studies)
differences in financial resources influences human behaviour and relationships
47
Birmingham School (cultural studies)
Founded by Stuart Hall; believes in intervening not just critiquing
48
Cultural Studies theorist
Stuart Hall
49
Stuart Hall's theory
Cultural Studies
50
magic-bullet/hypodermic model (media effects)
belief that everyone receives the same message from media
51
3 stages of Bandura's Social Learning Theory (media effects intertext)
attention, retention, motivation
52
imitation (social learning theory, intertext)
affected by Bandura's 3 stages: attention, retention, motivation
53
Uses & Gratifications theorist
Elihu Katz
54
Elihu Katz's theory
Uses & Gratifications theory
55
para-social relationship (uses & grats)
sense of friendship or emotional attachment that develops toward media personalities
56
uses & gratifications
what people do with media and why
57
passing time (uses & grats)
typology of uses & grats
58
companionship (uses & grats)
typology of uses & grats
59
escape (uses & grats)
typology of uses & grats
60
enjoyment (uses & grats)
typology of uses & grats
61
social interaction (uses & grats)
typology of uses & grats
62
relaxation (uses & grats)
typology of uses & grats
63
information (uses & grats)
typology of uses & grats
64
excitement (uses & grats)
typology of uses & grats
65
Cultivation Theory theorist
George Gerbner
66
George Gerbner's theory
Cultivation Theory
67
mainstreaming (cultivation theory)
developing common outlook with others through heavy media consumption
68
resonance (cultivation theory)
comparing my experience to what is on the show
69
Agenda Setting Theorist
McCombs & Shaw
70
McCombs & Shaw's theory
Agenda Setting Theory
71
agenda setting hypothesis
mass media has ability to transfer the salience of issues on their news agenda to the public agenda
72
communication ethics (agenda setting theory)
moral responsibility to promote community, etc
73
framing (agenda setting theory)
media tells us how to think about an issue; emphasizes certain attributes
74
salience (agenda setting theory)
awareness of media presence; relevance or importance of a topic
75
index of curiosity (agenda setting theory)
need for orientation
76
intersex (gender intertext)
someone with anatomy or chomosomes that is not obviously male or female
77
cis-gender (gender intertext)
biological sex and gender match
78
heterosexual (gender intertext)
those attracted to the other sex
79
biological determinism (gender intertext)
belief that gender is determined by biological sex
80
gender performativity
Judith Butler, we perform our gender
81
queer (gender intertext)
general label for those who don't feel they fit the binaries of male/female, masculine/feminine, straight/gay, etc
82
rapport talk (genderlect)
communicating to connect
83
report talk (genderlect)
communicating for status
84
Genderlect Styles Theorist
Deborah Tanen
85
Deborah Tanen's theory
Genderlect Styles Theory
86
speech community (genderlect)
when people have shared goalsand strategies of communication
87
cross-cultural (genderlect)
communication between men and women
88
Standpoint Theorist
Harding & Wood
89
Harding & Wood's theory
Standpoint theory
90
standpoint
a place from which to critically view the world around us
91
universal ethical standard (standpoint)
critique of postmodernism
92
discourse ethics (standpoint)
Habermas's ideal speach
93
universalism (standpoint)
moral framework that values the diversity of human belief without thinking that every difference is ethically significant (Benhabib)
94
ethic of care (standpoint)
a dialogue of reason and emotion
95
common good (standpoint)
interacting with the world, must always situate yourself (Benhabib)
96
value-free
?
97
Muted Group theorist
Cheris Kramarae
98
Cheris Kramarae's theory
Muted Group Theory
99
muted group
groups who must change their language when communicating publically
100
co-cultural group (muted group)
group that has limited access to dominant group
101
sub-cultural group (muted group)
group that has no access to dominant group
102
gatekeepers (muted group)
those (usually men) who control public record and modes of communication
103
naming (muted group)
language framed by patriarchy (eg actor/actress)
104
assimilation (muted group)
trying to fit in as much as possible
105
accomodation (comm accomm)
adjustments to communication that decrease social distance
106
separation (muted group)
sticking to own group
107
collectivist culture
culture that prioritizes the greater good
108
individualistic culture
people look out for themselves and family
109
Communication Accommodation Theorist
Howard Giles
110
Face-Negotiation Theorist
Stella Ting-Toomey
111
Stella Ting-Toomey's theory
Face-Negotiation Theory
112
self/other (face-negotiation)
I/Thou (Martin Buber)
113
facework (face-negotiation)
verbal and nonverbal messages that help to maintain and restore face loss, and to uphold and honour face gain
114
face-giving (face-negotiation)
defending and supporting others
115
passive-aggressive (face-negotiation
using behaviours aimed at thwarting another's resolution of conflict
116
causal chain (face negotiation)
type of culture > self-construct > face maintenance > conflict management
117
Co-Cultural Theorist
Mark Orbe
118
Mark Orbe's theory
Co-Cultural Theory
119
dominant culture (co-cultural)
empowered group
120
co-cultural group (co-cultural)
any group with differences from dominant group
121
communicative approaches (co-culturral)
ways to communicate: nonassertive, assertive, aggressive, passive aggressive
122
passive aggressive (co-cultural)
using behaviours aimed at thwarting another's resolution of conflict
123
accomodation (co-cultural)
working to change dominant culture to account for co-culture
124
Agenda Setting Theory
media tells us what to think, how to think about it, and what issues go together (McCombs & Shaw)
125
Uses & Gratifications Theory
media consumption is a deliberate choice designed to satisfy particular needs. (Katz)
126
Face-Negotiation Theory
Conflict styles:
Interdependent people avoid or integrate
Independent people dominate (Ting-Toomey)
127
Media Ecology
Changes in comm tech alter symbolic environment. We shaped our tools, and our tools shape us. (McLuhan)
128
Semiotics
Study of signs and symbols (Barthes)
129
Dramatism
tool for discovering how a speaker builds identification with audience using pentad (Burke)
130
Rhetoric
The Art of Persuasion (Aristotle)
131
Standpoint Theory
Recognizing that people do not have the same access to power
132
Muted Group Theory
Language aids in defining, depreciating, and excluding co-cultural groups (eg women) (Kramarae)
133
Co-Cultural Theory
co-cultural groups are at a disadvantage when they interact with dominant group and adopt communication orientation based on preferred outcome.
