Commercial Factors Flashcards
(10 cards)
Geofencing and Mobile Marketing:
Marketers collect mobile phone numbers to track young people’s movements.
Geofencing is a technique that targets users based on their location using their mobile device.
When youth enter a specific area (e.g. near a fast-food outlet), they receive instant marketing messages or offers.
This method takes advantage of the impulsive nature of youth and targets times when they’re most likely to have food cravings.
Food Labelling:
Food labelling laws (set by FSANZ) require packaged foods to show:
Nutrition information panel
Use by/best before date
Country of origin
Manufacturer details
These labels influence food choices and overall diet quality.
Labels can help with comparing similar products.
Government programs like the Health Star Rating system support informed decision-making.
However, labels can be confusing if young people don’t know how to read or interpret them.
Packaging
Elements such as branding and colour can influence a food’s attractiveness and perceived convenience and value.
How do food and drink companies use social media to target youth?
They advertise on platforms like YouTube, TikTok, and Instagram using engaging and youth-friendly content.
What marketing strategy involves prizes to influence young people on social media?
Companies run competitions or prize draws to encourage product purchases and social sharing.
What personal information do young people often give when entering social media competitions?
Name, phone number, email, birth year, and address — used for future targeted marketing.
What kind of content do food companies create on social media to attract youth?
Engaging content like videos, memes, and games that are entertaining and shareable.
What role do influencers play in social media food marketing to youth?
Influencers promote products in fun, relatable ways that appeal to their large youth audiences.
Why do food companies use branded characters or mascots in social media ads?
To appeal to young people through familiar, entertaining figures that build brand loyalty.
How is product placement used in social media marketing to youth?
Products are subtly featured in YouTube or TikTok videos without appearing like traditional ads.
