commercialisation in sport Flashcards
(5 cards)
1
Q
what is commercialisation?
A
ability to make profit from a business or an individual
2
Q
what makes a sport commercialised?
A
media coverage
media channels
advertisement
sponsorship
travel (ability to)
3
Q
what is the golden triangle?
A
media
sport
sponsors
4
Q
what are the different types of media?
A
newspapers
TV
internet- social media
radio
5
Q
effects of the media on sport?
A
PAPERS
participation
advertisement
platform to watch sport
equality
role models
spectators