commercialisation in sport Flashcards

(5 cards)

1
Q

what is commercialisation?

A

ability to make profit from a business or an individual

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2
Q

what makes a sport commercialised?

A

media coverage
media channels
advertisement
sponsorship
travel (ability to)

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3
Q

what is the golden triangle?

A

media
sport
sponsors

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4
Q

what are the different types of media?

A

newspapers
TV
internet- social media
radio

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5
Q

effects of the media on sport?

A

PAPERS
participation
advertisement
platform to watch sport
equality
role models
spectators

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